Demand Gen Professional

Job Description

Job Req ID: 54974

Posting Date: 9th February 2026

Function: Brand & Marketing

Location: London, Birmingham, Manchester, Bristol

Salary: Competitive with great benefits

Why this job matters

The Demand Generation Professional plays a crucial role at the centre of the marketing team, ensuring campaigns are set up, tracked, and optimised for maximum effectiveness. By managing campaign processes, data integrity, and reporting, this role enables accurate targeting and measurement, helping the team reach the right audiences and achieve business goals. The Demand Generation Professional works closely with managers and other specialists, improving workflows and resolving operational issues to keep campaigns running smoothly. Through collaboration and a focus on efficiency, this role helps maximise ROI, supports pipeline growth, and directly contributes to the organisation’s overall marketing success.

What you’ll be doing

• Set up, execute, and optimise demand generation campaigns across digital channels, ensuring accurate targeting and effective delivery.
• Manage campaign processes, including ad copy, creative assets, tagging, and tracking, to support robust measurement and reporting.
• Maintain data integrity for campaign performance, supporting accurate forecasting and pipeline reporting.
• Collaborate daily with Demand Gen Managers, marketing, finance, and procurement teams to coordinate campaign activities and resolve issues.
• Identify and implement process improvements to streamline workflows, reduce waste, and enhance operational efficiency.
• Monitor campaign metrics, analyse results, and provide recommendations to improve ROI and campaign effectiveness.
• Troubleshoot operational challenges, resolve blockers, and ensure campaigns run smoothly and on schedule.
• Support compliance with governance standards and best practices for campaign execution.
• Contribute to audience segmentation, retargeting, and optimisation strategies to maximise campaign impact.
• Help maintain accurate dashboards and reporting systems for campaign tracking and performance analysis.

Skills required for the job

• Strong understanding of demand generation processes, including campaign set-up, audience targeting, and media execution.
• Proficiency with marketing technology platforms (e.g., Google Ads, Meta Ads Manager, DV360, SA360) and data management tools.
• Analytical skills to interpret campaign performance data and recommend improvements.
• Excellent organisational skills for managing multiple campaigns, deadlines, and reporting requirements.
• Ability to collaborate effectively with Demand Gen Managers, finance, procurement, and other marketing specialists.
• Problem-solving skills to troubleshoot campaign issues, resolve blockers, and adapt to shifting priorities.

Experience you would be expected to have

• Proven experience in managing demand generation or performance marketing operations within a large or complex organisation.
• Hands-on experience with campaign set-up, governance, compliance processes, and operational frameworks.
• Demonstrated track record of improving marketing efficiency and reducing waste through process optimisation.
• Experience working with cross-functional teams, including marketing, finance, and procurement, to deliver campaigns effectively.
• Familiarity with managing budgets and ensuring accurate financial tracking for marketing activities.
• Experience in using marketing analytics and reporting tools to support forecasting, pipeline reporting, and campaign measurement.

Our leadership standards

• Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity
• Owning outcomes: I take the right decisions that benefit the broader organisation
• Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business
• Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making
• Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation
• Building for the future: I build diverse future-ready teams where all individuals can be their best

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.