Head of Web Conversion & Optimisation (Pioneer)

Job Description

Who are Veygo?

At Veygo our world is learner and temporary pay-as-you-go car insurance. We know people’s lifestyles are changing and our pay-as-you-go insurance provides our customers with flexible cover by the hour, day or week, so they can get cover when they need it, and not when they don’t.

We’re proud to have over 1 million customers and to be backed by Admiral Group, voted Best UK Car Insurance Provider six years in a row by The Personal Finance Awards.

About the Role

We’re looking for a commercially-minded and highly analytical Head of Web Conversion & Optimisation to take ownership of conversion performance across Veygo’s digital acquisition journeys.

This is a senior, hands-on leadership role focused on maximising conversion before customers enter the product funnel. You’ll be responsible for identifying and unlocking growth opportunities across our websites, organic discovery channels and App Store presence, combining experimentation, content strategy, technical optimisation and customer insight to drive measurable business impact.

Working across Marketing, Product, Design, Engineering and Web Operations, you’ll help more customers discover Veygo, understand our products and confidently take the next step towards purchasing cover. Your work will directly influence customer growth, acquisition efficiency and long-term business performance.

This role is based in Cardiff on a hybrid basis, with a minimum of one day per week in the office.

Key Responsibilities

• Own conversion performance across all pre-funnel customer touchpoints, including website and app entry points.
• Define and optimise customer journeys that improve conversion into the product funnel.
• Develop and lead a structured experimentation and CRO roadmap across digital channels.
• Embed a test-and-learn culture using insight-led, hypothesis-driven experimentation.
• Translate data, customer behaviour and market insight into measurable performance improvements.
• Lead SEO, GEO and App Store Optimisation strategy, ensuring strong discoverability and intent matching.
• Partner with Product and Technology teams to improve technical SEO foundations and website performance.
• Own content structure, messaging hierarchy and conversion logic across digital experiences.
• Brief and guide creative and content teams to deliver conversion-focused experiences.
• Ensure digital experiences balance customer needs, accessibility, performance and commercial outcomes.
• Collaborate with cross-functional stakeholders to create consistent customer journeys across web, app and funnel entry points.
• Influence strategic decisions through evidence-based recommendations and performance insight.

About You

Essential Experience

• Significant experience in Conversion Rate Optimisation (CRO) and digital experimentation.
• Proven track record of delivering measurable improvements in conversion performance.
• Experience working within direct-to-consumer digital environments.
• Experience across both web and app-based customer journeys.
• Hands-on experience leading SEO and/or App Store Optimisation initiatives with demonstrable results.
• Strong analytical capability and experience using experimentation, analytics and optimisation tools.
• Ability to move confidently between strategic thinking and hands-on delivery.
• Strong stakeholder management and influencing skills.

Desirable Experience

• Experience within Financial Services or another regulated industry.
• Experience working with headless CMS platforms or composable architecture environments.
• Experience managing digital experiences across multiple products, brands or customer segments.

Admiral: Where You Can

We take pride in being a diverse and inclusive business. It’s a place where you can Be You, and show up as you are. We’re committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.

Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.

We’re proud of our people-first culture. In fact, we’ve been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.

Our fantastic benefits make sure our colleagues have a great work-life balance; You can view some of our other key benefits here.

As a Disability Confident Leader, for candidates with a disability or long-term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.

If you need any adjustments or support with your application or during the recruitment process, just let us know. Please do email daniel.cavill@admiralgroup.co.uk or contact us on 07502 959750. This number is dedicated to supporting candidates that require reasonable adjustments or support during the application process.

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