Senior Planner

Job Description

Position: Senior Planner
Location: London
Career Level: Associate Manager

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

As a team...

TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wired differently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel.

As a Senior planner

We are looking for an experienced B2B senior planner who is passionate about B2B communications and who is comfortable working in an evolving and fast-moving environment. They need a proven history of delivering persuasive strategies to clients, owning the planning process from start to finish. Not just responding to briefs but finding strategic opportunities for the client, alongside the client services team.

We’re looking for someone who’s comfortable challenging assumptions, spotting opportunities that others miss, and pushing for braver ways of thinking. Thriving on finding creative and unexpected solutions to complex B2B challenges and being confident pushing for work that’s both distinctive and effective.

Responsibilities

• Receive, question and respond to business-as-usual briefs and bigger campaign briefs

• Craft insight-led creative briefs

• Develop demand gen, engagement and nurture strategies, content campaigns and events

• Develop value propositions and segmented messaging frameworks

• Develop briefs to inspire exciting and culturally relevant content

• Improve the work throughout the creative process, backed by insight

• Keep on top of the latest B2B marketing theory and best practices

• Be able to brief partner agencies/disciplines

• Develop testing plans and measurement frameworks

• Effectiveness analysis and data-informed recommendations

• Earn the trust of mid-level clients

What you will need to succeed …

Skills

• Strong foundation in B2B strategy and marketing communications.

• Deep understanding of the B2B buyer journey, targeting, segmentation, and messaging messaging platforms, propositions, content planning.

• Awareness of B2B technology, platforms, and innovation and how to apply them to brand objectives.

• Good judge of creative work, knowing how to help creative get to the very best work

• Able to identify inspiring insights to inform a convincing strategy

• Able to synthesize complex information into a persuasive story for clients

• Strong presentation and communication skills

• Interpersonal skills to build relationships with clients, CS and creative leaders

• Good facilitation skills with senior clients and agency partners to achieve positive outcomes

• Can react quickly to, and overcome, challenges during the planning/creative process

Experience

• Planner with 5+ years’ experience

• 2+ years in B2B

• Experience of B2B buyer behaviours and need states

• Experience of developing value propositions and comms frameworks to support B2B buyer journeys

• Experience of demand generation campaigns

• Experience of engagement and nurture activity

• Experience of content development

• Experience working with effectiveness methodologies

Who you are

• Substantive, authoritative and credible

• Enjoy the challenge of being in the spot-light and fast on your feet

• Good interpersonal skills and emotional intelligence

• Positive and flexible attitude in the face of adversity

• Passionate about communications

• Enjoy collaboration

• Keen to develop planning craft and skills

What we'll give you...

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:
• Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
• Family-friendly and flexible working policies.
• A range of generous Parental Leave offerings.
• Attractive pension plan with financial wellbeing support and resources.
• Private healthcare insurance plan and Mental Wellbeing support.
• Employee Assistance Programme, Career Development and Counselling.

Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities.

As an employer, we will be as flexible as possible to support your specific work/life needs.

Application Deadline: Ongoing
Accenture reserves the right to close the role, at any time.

#TMW

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.