B2B Senior Marketing Strategist

Job Description

Position: Senior Consultant: B2B Customer Growth Strategy

Career Level: Manager

Location : London

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.”

– Julie Sweet, Accenture CEO

Join our dynamic B2B Customer Growth Strategy team, helping leading organisations unlock trapped revenue, accelerate growth across strategic customers and operationalise client-led growth.

We specialise in helping organisations identify where growth is stalling, uncover opportunities for expansion, align commercial teams around priority customers and buying groups, and design repeatable approaches to accelerating revenue growth. Our work sits at the intersection of customer growth strategy, customer insight, strategic account growth, commercial transformation and revenue acceleration.

What you'll do:

• Help clients identify growth opportunities, revenue-at-risk and customer value pools across strategic customers and accounts

• Conduct customer, market and commercial analysis to identify growth opportunities, buying-group challenges and barriers to revenue growth

• Develop customer growth strategies that improve acquisition, retention, expansion and share-of-wallet growth

• Facilitate executive workshops and stakeholder interviews to align leadership teams around growth priorities and investment decisions

• Design and implement customer growth operating models that align marketing, sales, service and partner teams around shared growth objectives

• Support strategic account growth, client development and revenue acceleration initiatives for priority customers

• Analyse programme and commercial performance, providing insights and recommendations that improve customer growth outcomes

• Build strong relationships with client stakeholders and act as a trusted advisor on growth, customer and commercial challenges

• Support business development activities and contribute to the creation of new Customer Growth offerings, methodologies and thought leadership

• Work collaboratively across Accenture Song, Strategy, Sales and Industry teams to deliver integrated growth solutions

What we're looking for:

• Experience in strategy consulting, growth strategy, customer strategy, commercial transformation or business consulting

• Strong analytical and structured problem-solving skills with the ability to turn insight into action

• Experience developing growth strategies, business cases, transformation roadmaps or operating model recommendations

• Ability to engage senior stakeholders and facilitate discussions around growth, customer and commercial priorities

• Understanding of B2B buying behaviour, customer growth, strategic account management or commercial effectiveness

• Experience conducting customer, market, competitive or commercial analysis

• Excellent communication, presentation and storytelling skills

• Ability to work across sales, marketing, service and commercial functions

• Demonstrable sector experience in Financial Services, Technology, Professional Services or Industrial sectors

• Experience in a consulting, strategy, transformation or advisory environment preferred

What’s in it for you:

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.

• Family-friendly and flexible work policies.

• Attractive pension plan with financial wellbeing support and resources.

• Private healthcare insurance plan and Mental Wellbeing support.

• Employee Assistance Programme, Career Development and Counselling.

• A range of generous Parental Leave offerings.
  

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for.

Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

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About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.