B2B Marketing Strategist

Job Description

Position: B2B Marketing Strategist

Career Level: Consultant

Location : London

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.”

– Julie Sweet, Accenture CEO

Join our B2B growth team as a B2B Marketing Strategist/Consultant, where you'll play a critical role in driving targeted marketing strategies for high-value clients. We specialise in creating personalised programmes that align closely with our clients' unique business goals

What you'll do:

• Develop and implement ABM and marketing strategies to engage and nurture key clients and accounts.

• Collaborate with colleagues to identify target accounts and create personalised marketing plans.

• Proactively sourcing/engaging clients and creating new business opportunities

• End to end responsibility for originating, scoping, designing and executing multi-channel programmes, including email, social media, and content marketing.

• Analyse programme performance, providing insights and recommendations for optimisation.

• Build strong relationships with key stakeholders to ensure alignment and drive results.

• Stay ahead of industry trends and best practices in ABM and marketing strategy to retain a competitive edge.

What we're looking for:

• Proven experience in account-based marketing or B2B marketing – likely from an agency or consultancy background.

• Able to evidence a strong client focus.

• Comprehensive understanding of strategic marketing and ABM principles and tactics and applying them in practice.

• Experience of marketing automation platforms and CRM systems.

• Excellent communication, presentation and collaboration skills.

• Ability to analyse data and metrics to drive decision-making and learning.

• Creative thinker with experience of developing innovative marketing strategies and program design.

• Demonstrable sector knowledge/experience (technology, professional services or financial services).

What’s in it for you:

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.

• Family-friendly and flexible work policies.

• Attractive pension plan with financial wellbeing support and resources.

• Private healthcare insurance plan and Mental Wellbeing support.

• Employee Assistance Programme, Career Development and Counselling.

• A range of generous Parental Leave offerings.
  

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for.

Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

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About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.