PR Associate Director

Job Description

Position: PR Associate Director
Location: London
Career Level: Associate Manager

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

As a team...

TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wired differently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel.

As an Associate Planning Director...

We are looking for a culturally led, PR associate director who has their finger on the pulse of the ever-changing earned landscape as well as a passion for driving results and managing successful client relationships. A proven track record of running successful earned first campaigns, an understanding of plugging into integrated work as well as a good financial management to ensure profitable work.

What you will do…

Client servicing/management

• Establishes and capitalises on multi-level client relationships across each business

• Manages client expectations and pushes back when required, acts as a consultant

• Strives to grow each account year on year through proactive selling of value-add services, Group products and services

• Successfully manages portfolio in line with company's budgetary targets

• Has a clear strategy in place to maintain and grow portfolio against agreed targets - reporting to Exec PR Director

• Delivers strong written work including proposals which meet high quality standards and achieve results

Strategic comms & Council

• Strategically assesses the client's communication challenges - understanding and articulating the strategy in a succinct way- and delivering ongoing strategic counsel to client and team

• Provides Brand Consultancy as well as PR consultancy- highlighting multi-channel opportunities when appropriate

• Considers audience and channel in all proposals - thinking more broadly about digital, social and content-led strategies and drawing on wider skill-sets from across the agency to add value to thinking

• Displays the appropriate level of knowledge, skills and confidence to direct and manage all aspects of comms programme

• Works with and provides support and coaching to the team on strategic comms

• Has a clear and strong understanding of the PR & Social landscape, offering strategic counsel to both clients and prospective clients

Commercial/Financial management

• Responsible for the development of accurate budgets for all client activity, ensuring Group services are described and costed appropriately

• Responsible for the development and output of accurate resource plans

• Responsible for the management of client servicing levels, within pre-agreed levels- ensuring all activity falls within the cIient contract

• Responsible for sharing all financial updates (inc. organic target updates) with the Exec leads and finance team

• Responsible for ensuring relevant fees are assigned to the different rollers e.g. TWW, Design

• Ongoing monitoring of roller to ensure all financial data including organic growth targets are always up to date

• Understands and delivers specialist agency products and services (media training, message development, digital strategy, trends workshops) to increase high-value revenue earning potential

New business

• Successfully co-owns and manages (with support from Exec director where required) the new business process, from qualification to pitch

• Works effectively with central new biz team and maximises all potential leads

• Generates new business opportunities through personal leads, contacts and connections

• Proactively identifies new revenue streams through value-add services for both existing clients and new business

• Generates organic growth through the wider TMW and Accenture business through building key connections

Leadership

• Approachable to all team members, encouraging involvement and listening to others point of view

• Provides coaching and informal training to increase team capability, motivation and value to the business

• Proactively manages performance to guide and direct team and manage any issues

• Works effectively with leadership team and HR to consider team shape, needs and challenges

About you...

• Insightful, culturally tuned-in, and passionate about PR and creativity.

• Confident in the spotlight – able to lead senior conversations and influence outcomes.

• Emotionally intelligent and adaptable – able to build trust across diverse teams and clients.

• Collaborative and ego-free – focused on impact, outcomes, and making a difference.

• High energy, curious, and driven by possibilities.

What we'll give you...

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.

• Family-friendly and flexible working policies.

• A range of generous Parental Leave offerings.

• Attractive pension plan with financial wellbeing support and resources.

• Private healthcare insurance plan and Mental Wellbeing support.

• Employee Assistance Programme, Career Development and Counselling.

Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities.

As an employer, we will be as flexible as possible to support your specific work/life needs.

Application Deadline: Ongoing
Accenture reserves the right to close the role, at any time.

#TMW

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.