Specialist VAS Core Services

Job Description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

Digital & Vas Product Specialist The VAS (Value-Added Services) Product Executive will be responsible for driving the design, development, and management of innovative digital and telecom value-added services that enhance customer experience and generate incremental revenue. The role requires a balance of business acumen, Technical capabilities, product innovation, and partnership & project management to identify market opportunities, work with agile squad, manage partnerships with content and technology providers, and oversee the full product lifecycle.
The Executive will work closely with cross-functional teams — including marketing, technology, sales, and customer service — to ensure successful product launches, optimize performance, and continuously improve customer adoption and retention.
This role is best suited for a creative, analytical, and commercially driven professional with a passion for digital services, strong market insight, and the ability to deliver results in a fast-paced environment.

Key accountabilities and decision ownership
Product Strategy & Lifecycle Management
• Coordinate end to end Digital and Vas products onboarding and integration in with vendors, in collaboration with internal teams(project teams, IT-billing).
• Pre-define products roadmaps aligned with company strategy and manage the full lifecycle (concept → launch → growth → retirement).
Commercial & Performance Management
• Achieve revenue and product performance set targets.
• Track and analyze KPIs (ARPU uplift, engagement, churn).
• Manage deployed products business cases, pricing, and profitability., performance and usage.
Partnership & Vendor Management
• Source, negotiate, and manage relationships with content providers, aggregators, and technology partners.
Go-to-Market & Customer Experience
• Lead GTM execution with cross-functional teams (marketing, sales, distribution).
• Ensure effective adoption campaigns.
• Gather customer insights to shape features and continuously optimize the user journey.
Product performance & Continuous Improvement
• Monitor basic product performance metrics such as user adoption, engagement, usage trends, and customer feedback.
• Support the tracking and reporting of product KPIs and prepare simple performance summaries for the team.
• Assist in identifying product issues, gaps, and improvement areas based on customer feedback and usage data.
• Support continuous product improvements by coordinating fixes, enhancements, and updates with internal teams.
• Participate in product testing, user acceptance testing (UAT), and post-launch reviews.
• Help document product changes, learnings, and improvement recommendations.
• Support A/B tests, pilots, or trials for new features and product enhancements where required.
• Track customer complaints, recurring issues, and feature requests, and escalate them appropriately.

Competencies

Core competencies, knowledge and experience
Product Management Skills
• Ability to conceptualize, develop, and launch digital and VAS products.
• Strong skills in product lifecycle management (idea ,development , launch ,growth, iteration, sunset).
Analytical & Commercial Acumen
• Market research and trend analysis for digital services.
• Business case development, ROI calculations, and revenue forecasting.
Innovation & Creativity
• Ability to identify new opportunities in digital products and services (e.g., streaming, gaming, fintech, education, IVR, SMS, USSD, apps, etc.).
• Knowledge of customer engagement strategies.
Technical Competency
• Understanding of telecom networks, APIs, mobile money integration, billing platforms, and digital ecosystems.
• Familiarity with digital platforms (apps, web, OTT, SMS, USSD).
Project Management
• Ability to manage cross-functional teams (marketing, IT, finance, partners).
• Strong planning, execution, and time management skills.
Communication & Negotiation
• Ability to liaise with technology vendors, aggregators, and content providers.
• Strong stakeholder engagement and presentation skills.
Customer-Centric Mindset
• Strong grasp of customer behavior, digital adoption, and personalization.
• Ability to translate customer insights into product features.
Online & On-ground Customer Engagement / Activities
• Strong capability to support online and physical customer engagement activities to promote the product.
• Experience and capabilities to engage with customers through digital channels such as social media, WhatsApp, emails, and online meetings.
• Participate in on-ground activities including school visits, product demos, training sessions, and outreach events.
• Assist in explaining product features and benefits to customers during online and in-person interactions.
• Collect customer feedback, questions, and suggestions and share them with the team.
• Support customer onboarding and basic training sessions (both online and on-ground).
• Coordinate with team members to help organize engagement events and activities.
• Maintain a positive and professional attitude when interacting with customers and partners.
• Help track engagement activities and provide simple reports when required.

Qualification

Must have technical / professional qualifications and business skills
• Bachelor’s degree in Computer Science, Information Systems, Business Administration, Marketing, or a related field.
• 1–3 years of relevant work experience in product support, product operations, digital products, product sales/distribution, or online and on-ground customer engagement activities.
• Basic understanding of digital product development, management, and delivery processes.
• General knowledge of software quality assurance concepts, testing processes, and user acceptance testing (UAT); ability to support test case execution and issue reporting.
• Good understanding of how technical product features translate into business value and customer outcomes.
• Experience supporting product initiatives, projects, or partner engagements across cross-functional teams.
• Exposure to agile ways of working (e.g., Scrum or Kanban) and ability to work in sprint-based environments.
• Basic familiarity with digital platforms and technologies such as mobile apps, web platforms, SMS, USSD, APIs, and mobile money integrations is an added advantage.
• Understanding of UX/UI basics and customer experience principles is an added advantage.
• Strong interest or experience in customer engagement activities, including product demonstrations, onboarding sessions, school or field visits, and digital engagement channels (social media, WhatsApp, email).
• Good communication, coordination, and documentation skills, with the ability to work with internal teams, partners, and customers.
• Experience or exposure to the telecommunications, edtech, fintech, or digital services industry is an added advantage.
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Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.