Performance Marketing Manager

Job Description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

Lead and develop the Performance marketing team, providing clear direction, coaching and performance management.

Own the strategy across digital channels in line with business growth objectives.

Drive acquistion and growth with strong fovus on CPA, ROAS and incrementality.

Ensure efficient budget allocation and continous optimization across channels.

Partner closely with brand, media, martech, analytics, commercial teams to deliver integrated campaigns.

Oversee performance, governance and accountability of the team ; challenge with data driven insights.

Lead creative testing strategy for performance channels, enabling scalable learning framework.

Develop audience strategies leveraging first party data, lookalikes and advanced targeting methodologies.

Monitor peformance dashboards and translate complex data into actionable business insights for senior staheholders.

Drive experimentation roadmap and stay ahead of industry trends, platform updates and competitve landscape to continously evolve strategy.

Who you are

Deep expertise in Google ads ecosystem and social media channels , including advanced campaign structuring and optimization.

10 + years of experience in performance marketing.

Strong command of bidding strategies, bid strategy testing and budget scaling frameworks.

Solid undestanding of attribution models, tracking set up and troubleshooting.

Experience with feed management, automation logic, scripts and AI based optimization dynamics.

Strong analytical mindset with ability to interpret large datasets and drive strategic recommendations.

Experience in upper funnel and performance integration and creative testing methodologies.

Comfortable with operating both strategic and executional levels, balancing long term vision with day-to-day excellence.

Ability to manage cross functional stakeholders effectively.

Strong ownership and growth oriented mindset and accountability.

Confident decision maker in fast-paced environments.

Curious, proactive and continously looking for improvement opportunities.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

"We like to keep them flexible:

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance.
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services

Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

https://www.vodafone.com.tr/insan-kaynaklari

Instagram: https://www.instagram.com/vodafonekariyer/

Youtube: https://www.youtube.com/user/VFTurkiye

Data Privacy
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details. "

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.