Marketing & Channel Lead - Gaming

Job Description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

• Lead ""gaming"" focused marketing plans that requires range of skills from market and customer research, shaping and strategizing marketing positioning around customers’ business drivers, and enabling best-in-class customer experience in all touchpoints.
• Track & optimize campaign performance (inline with commercial success KPIs) in each step to understand best performing project layers and opportunities for new customer acquisition.
• Manage gaming campaigns to reach targeted gamer/potential customer groups in order to build awareness through all paid & owned channel (Vodafone Yanımda app + web) ownership.
• Brief & lead 360 go to market strategies for gaming ecosystem covering communication & execution & activation plans, by working with Brand Strategy & Media, Event & Sponsorship, Digital Services, Loyalty, Insights, Trade Marketing and Digital Marketing teams.
• Seek opportunities in the gaming market through deepdive data analysis, competition & marketing communication benchmarks, extensive gaming market & trend research to generate actionable insights
• Perform strong presentation and demonstration ability to influence key stakeholders & external partners. Build & manage strategic partnerships with gaming publishers/studios/platforms.
• Identify possible traditional and digital media channels & platforms for integrated marketing communication campaigns to maximize visibility.
• Manage & scale gaming influencer ecosystem, ensure allignment with commercial objectives to drive growth.
• Support campaign executions for Vodafone FreeZone, youth segment.

Who you are

• BSc. degree in business administration, industrial engineering, economics or similar fields of engineering
• Strong interest in gaming culture is a big plus including: e-sports and digital entertainment ecosystems; follows gaming trends, platforms and communities closely
• Hands-on experience in digital marketing channels, partnerships and campaign execution
• Has strong commercial mindset, ability to define marketing and sales opportunities and comfortable working with excel.
• Has analytical thinking skills in every aspect of work and pays attention to details
• Strong written and verbal communication skills and inter-personal skills
• Good team player, have social skills that enables collaboration closely and easily with core team members, stakeholders and partners
• Result oriented and delivery-focused
• Flexible mind set to adapt to a constantly changing business field, able to prioritize & multi-tasking and good at handling ambiguity.
• Knowledge and experience of agile working model and/or ability to adapt to agile working environment and dynamics

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

We like to keep them flexible:

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance.
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services

Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

https://www.vodafone.com.tr/insan-kaynaklari

Instagram: https://www.instagram.com/vodafonekariyer/

Youtube: https://www.youtube.com/user/VFTurkiye

Data Privacy
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.