Digital Copywriter

Job Description

As a Digital Copywriter you will support the Product Owner in driving customer engagement and growth through a data-driven, personalised communication approach, ensuring alignment, optimisation and innovation across all customer touchpoints to drive overall business growth and hit Tier 1 VMO2 KPIs.

The Digital Copywriter will be responsible for creating high-impact, personalized content for customer campaigns, including email, push notifications, SMS, Direct mail, In app messages and more. Working within the comm's agile squads alongside the UX/UI guild, you’ll develop copy that speaks to our customers at various stages of their journey, from onboarding to retention, all while ensuring brand consistency through alignment to the digital tone of voice guidelines.

You will write engaging and persuasive email copy for campaigns that drive customer engagement, retention, and conversions. This includes promotional, transactional, service or regulatory, lifecycle, and re-engagement campaigns. Create consistent and effective copy for all channels, such as push notifications, in-app messaging, SMS, to ensure a unified customer experience across touchpoints. Ensure Campaign language is consistent throughout the end-to-end customer experience

Who we are

The UK’s fastest broadband network. The nation’s best-loved mobile brand. And, one of the UK's biggest companies too.

Diverse, high performing teams - jam packed with serious talent. Together, we offer the UK more choice and better value, through our boundary-pushing, customer-championing values and ambitions.

Together, we are Virgin Media O2, and we can't wait to see what you can do.

Accessible, inclusive and equitable for all

Virgin Media O2 is an equal opportunities employer and we're working hard to remove bias and barriers for our people and candidates. So, we build equity and inclusion into everything we do, from the policies we craft to the relationships we shape. We support and encourage you to be your authentic self throughout your application journey with us.

The must haves

In order to be considered, you must have the following experience;

• Demonstrable commercial experience in copywriting, preferably in CRM, email marketing, or digital marketing.
• Experience writing for multiple channels, such as email, SMS, push notifications, and web
• A strong understanding of customer lifecycle, segmentation, and personalization strategies
• Outstanding writing, editing, and proofreading skills with a keen eye for detail
• Ability to communicate cross-functionally with brand team members: capture requirements, content, and deadlines and to adapt writing style and tone to different customer segments and brand guidelines

The other stuff we are looking for

We'd also love you to bring;

• Excellent attention to detail and organizational skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Strong communication and interpersonal skills.

What's in it for you

Our goal is to celebrate our people, their lives and everything in-between. We aim to create a culture that empowers everyone to bring the best versions of themselves to work each and every day. We believe the most inclusive and diverse culture makes for a better business and a brighter world.

Working at Virgin Media O2, you get a bumper reward package bursting with benefits, and loads of extras you can add if you’d like to. These are designed to support both you and your loved ones, making sure that you’re covered no matter what life throws your way.

Next steps

If we feel like a place where you can belong, we'd love to learn more about you as a person and your experience to date. Once you've submitted an application the next steps of the process, if successful, are likely to include a two stage interview process.

When you apply, you'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.

Please note: Applications will be reviewed, and interviews conducted throughout the duration of this advert, therefore we may bring the closing date forward. We encourage all interested applicants to apply as soon as possible. If you’re offered a job with us, it will be conditional, based on the passing of background checks. All roles require a criminal record check and some roles need a financial probity check. Your recruiter can provide you with more information if needed.

Thanks for your patience and for showing an interest in joining the Virgin Media O2 family.

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