Marketing Director - Virgin Media

The Opportunity – Marketing Director, Virgin Media

Responsible for the full marketing mix, and leading a major team, with a major budget, this is a rare, career-defining opportunity to take a brand with extraordinary heritage in the UK market and reinvigorate it from the ground up. Reporting to Kathryn Imrie, Chief Consumer Officer of Virgin Media, you will become part of a newly formed Virgin Media Leadership Team – one that is laser focussed on delivering for the millions of customers who depend on Virgin Media for connectivity and entertainment.

As Marketing Director - Virgin Media, you’ll shape how customers experience and value Virgin Media, from the reasons they choose us to why they stay. You’ll lead our brand, customer strategy and insight, loyalty and customer value agenda, combining a deep understanding of customers with commercial thinking to drive acquisition, engagement, retention and sustainable growth.

You’ll set the customer growth narrative and turn insight, data and market intelligence into action across the full customer lifecycle. Working closely with Commercial, Propositions, Product, Partnerships, Digital, Channels, Customer Operations, Data and Finance, you’ll lead our approach to brand and go-to-market, loyalty and retention, customer value and marketing effectiveness, ensuring investment is focused on the opportunities that deliver the greatest customer and commercial impact.

Who we are

At Virgin Media O₂ we connect people to the moments that matter most. Virgin Media leads the UK for broadband reliability, speed and overall performance, while O₂ keeps people connected on the move with award-winning coverage.

We’re also proud to be named one of the Financial Times Top 500 Best Employers for 2026, based on one of the UK’s largest employee satisfaction surveys.

Virgin Media O2 are in the middle of an ambitious transformation of our Consumer organisation, with huge opportunity to make a major impact on one of Britain's biggest brands – that's where you come in...

The must haves

• Proven experience leading large-scale consumer marketing, insight, loyalty, retention or customer value functions
  
  
• A genuine interest in AI and Marketing Technology leadership and transformation
  
  
• Experience managing large marketing budgets, and large, multi-layer teams
  
  
• Demonstrated success using customer insight, segmentation and analytics to deliver measurable growth, loyalty and churn outcomes
  
  
• Deep understanding of customer lifecycle management, retention economics, customer lifetime value, loyalty programmes and personalisation
  
  
• Proven ability to influence at Director and C-suite level within complex, matrixed organisations.
  
  
• Strong brand, proposition and go-to-market experience, turning complex offers into simple, compelling customer choices
  
  
• Strong commercial and analytical capability across investment prioritisation, performance measurement and value realisation
  
  
• Experience leading multidisciplinary teams and external agencies through transformation and growth
  
  
  

The other stuff we are looking for

Experience in a fast-paced, competitive, low-margin environment is highly beneficial

What's in it for you

We’re a flexible-first organisation, because we know people do their best work when they have choice and clarity. To support meaningful collaboration, we ask everyone to spend at least eight days a month connecting with each other in person.

That doesn’t just mean time in the office – it could be team meetings, offsites, volunteering days, cross-functional projects, or away days. What matters is making those moments count – so when we come together, it benefits everyone.

We believe a better tomorrow starts with the choices we make today. That means moving the dial on diversity, building equity into everything we do and putting inclusion at the heart of our business.

Virgin Media O₂ is an equal opportunities employer and we work hard to remove bias and barriers. We want every person who joins us – and everyone thinking about joining us – to feel seen, heard and supported.

Virgin Media O2 is committed to creating a safe, inclusive and respectful workplace. We do not tolerate harassment of any kind, abuse, discrimination or threatening behaviour and expect all colleagues to treat others with dignity and respect.

Next steps

Please let the recruiter know about any adjustments you might need, and we’ll do our best to make them happen.

We review applications and interview throughout the advert window, so it’s worth applying sooner rather than later. If you’re offered the role, the offer will be subject to background checks, including a criminal record check and, for some roles, a financial background check.

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