Acquisition Marketing Performance Specialist

Job Description

This is an exciting hybrid marketing and analyst role. We are looking for a performance specialist to shape the Trade Marketing strategy and roadmap while managing, executing, analysing, and optimising all aspects of performance marketing and personalisation. Although the role indexes highly in digital, it operates holistically across all through-the-line channels.

You will support the Chapter Lead and Product Owner, collaborate with and upskill Campaign Experts, and partner with key squad members to drive commercial performance and deliver on the goals of the business.

You will thrive on continuous improvement, challenge the status quo, and identify new opportunities to deliver step-change performance. You will bring equal parts curiosity and expertise, using a best-in-class performance marketing mindset to shape test and learn agendas, unlock innovation, and evolve always-on activity.

Success will be measured by your ability to drive high quality traffic, increase new customer acquisition, and deliver measurable commercial uplift across the product portfolio.

Who we are

Tesco Mobile is a totally unique business, a 50/50 joint venture between VMO2 and Tesco that launched back in 2003 and has gone from strength to strength as we’ve launched into new services, markets and customer propositions.

Tesco Mobile has more than 5 million customers and is award-winning, instilling agile methodologies and cultivating a fantastic can-do attitude across it's teams. We're always on the lookout for the best talent, be that from our two shareholders or the wider industry.

Working at Tesco Mobile means being employed by one of our joint venture shareholders – Virgin Media O2 or Tesco Mobile, our Head Office vacancies are advertised under both brands. Our culture is uniquely Tesco Mobile with a great sense of community, but with all the benefits of working for one of the shareholders as well. We pride ourselves on being a company where everyone’s welcome and truly feels able to be themselves. We not only celebrate diversity but recognise the value and opportunity it brings in helping us to care for human connection – we are supermarket mobile!

The must haves

In order to be considered, you must have the following experience;

• Hands-on through-the-line marketing experience with strong digital expertise (client-side or agency-side), with evidence of delivering large-scale paid media campaigns with agencies (including Affiliate and Search agencies).
• Prioritising and delivering the big wins that contribute to business goals.
• End-to-end project management and scoping, while demonstrating clear transparency of workload.
• Leading the adoption, management and optimisation of advertising technology, methods and tools to ensure effective delivery and alignment with organisational objectives.
• Experience in using advanced analytical methodologies and software .
• Forecasting value of initiatives through hypothesising and defining value of services through business cases.
• Application of critical thinking with use of available data and insight signals, even when limited .
• Excellent time management and organisational skills with the ability to manage multiple projects.
• Strong ability for stakeholder/agency/publisher/supplier management, while being proactive and self-starting.
• Advanced numerical, technical, interpersonal, communication and presentation skills.
• Experience of working within an Agile environment and use of Jira.

The other stuff we are looking for

We'd also love you to bring;

• Establish a best-in-class measurement framework, defining KPIs and delivering a single source of truth. Produce meaningful dashboards and weekly cross-channel reports with actionable insight, clearly explaining both the 'what' and the 'why' using modelling, fraud insights, agency input, testing outcomes, and market context.
• Own the test-and-learn roadmap, co-creating experiments with campaign experts and agencies. Attribute impact clearly, embed results into future activity, and share progress and insights across the business.
• Develop the roadmap for Trade development and digital maturity, ensuring Tesco Mobile remains ahead of evolving media and platform trends.
• Define and own the audience strategy, leveraging Tesco Mobile first-party and Tesco Clubcard data and determining the required capability, tooling, and architecture. Partner with vendors and assess new solutions through clear business cases.
• Support campaign experts, providing performance and audience expertise to maximise ROI, scale activity, and optimise media mix. Oversee technical setup including feeds, tagging, and integrations.
• Manage performance agencies and suppliers, supporting procurement processes and ensuring alignment to performance objectives.
• Collaborate with commercial teams to inform reviews and shape channel specific propositions that maximise commercial impact.
• Identify opportunities for analytical innovation, enhancing methodologies, processes, and tooling for more predictive and effective insights.
• Manage budgets in parallel with performance optimisation, accurately tracking budgets down to monthly PO level detail.
• Champion Customer-centric performance, considering the full end-to-end journey and working with squads to improve conversion and experience.

What's in it for you

Our goal is to celebrate our people, their lives and everything in-between. We aim to create a culture that empowers everyone to bring the best versions of themselves to work each and every day. We believe the most inclusive and diverse culture makes for a better business and a brighter world.

Working at Tesco Mobile means you get a bumper reward package bursting with benefits, and loads of extras you can add if you’d like to. These are designed to support both you and your loved ones, making sure that you’re covered no matter what life throws your way.

We're all about hybrid working here, so expect to have a base location where you'll have the right facilities to enable amazing collaboration and quality time with your team, alongside all the right kit to work from home too.

Next steps

If we feel like a place where you can belong, we'd love to learn more about you as a person and your experience to date. Once you've submitted an application the next steps of the process, if successful, are likely to include two interview stages.

Please note: Applications will be reviewed, and interviews conducted throughout the duration of this advert, therefore we may bring the closing date forward. We encourage all interested applicants to apply as soon as possible. If you’re offered a job with us, it will be conditional, based on the passing of background checks. All roles require a criminal record check, and some roles need a financial probity check. Your recruiter can provide you with more information if needed.

Thanks for your patience and for showing an interest in joining the Tesco Mobile family.

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