Senior Digital Sales Analytics Manager

Job Description

Lead the strategic direction of digital sales analytics for TUI's UK&I region, transforming data into commercial insight that drives growth and shapes decision-making across our digital channels.

The role will be published until Tuesday 19th May however could close earlier so we would encourage you not to delay with submitting your application!

ABOUT OUR OFFER

• Personal benefits: Attractive salary, bonus schemes, extensive (travel-related) benefits, and comprehensive support for your wellbeing
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance within a dynamic, flexible working environment
• A career to shape: Access the TUI Learning Hub to 'level up' and pursue your ambitions
• Expand your network: We encourage international collaboration and offer opportunities to work on international projects and with international teams
• Community: Get involved in local charitable causes and sustainability initiatives like the TUI Care Foundation

ABOUT THE JOB

• You'll set the strategic direction for how insight drives digital sales performance across UK&I, elevating measurement standards and strengthening our data-driven trading capability
• Leading the interpretation of digital sales performance, you'll guide commercial decision-making through regular reporting that highlights key trends and opportunities across our digital channels
• Shape cross-platform insight across web and app by directing analysis of behavioural shifts and identifying structural trends that influence trading strategy and channel performance
• Oversee analysis of discounting, promotional mechanics, and pricing shifts to inform senior commercial optimization, providing forward-looking recommendations ahead of trading cycles
• Partner with Merchandising, Optimisation & Personalisation teams to support A/B and multivariate testing, ensuring robust insight underpins optimization decisions and translates into clear recommendations
• Act as the senior analytical voice for Digital Sales, presenting strategic insights to leadership and building strong relationships across Sales, Product, CRO, Trading and central teams

ABOUT YOU

• You bring proven experience in digital sales analytics, with a track record of translating complex data into actionable business recommendations
• Experience leading analytics teams is essential, along with a passion for developing analytical talent and fostering high-performance cultures
• Your proficiency with data visualisation tools and analytics platforms enables you to deliver insight with clarity and impact
• Excellent stakeholder management skills allow you to influence senior decision-makers and build trusted partnerships across commercial functions
• Effective problem-solving abilities and analytical thinking help you identify opportunities that drive revenue, margin, and channel performance
• You're comfortable establishing analytics governance, implementing data quality processes, and driving improvements in tooling and automation

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.