Senior Digital Partnerships Manager 1

Job Description

This role sits within our Sales Solution Division and reports into the Head of Strategic Partnerships.

The Senior Digital Partnerships Manager is responsible for driving growth, efficiency, and capability scale across TUI by building and managing strategic partnerships with major digital platforms (e.g. Google, Meta, TikTok, Smartly, AI/LLM platforms).

You'll identify new distribution opportunities, negotiate partnership agreements in collaboration with procurement partners, and work with product teams to integrate partner solutions to drive customer engagement, revenue growth, and competitive advantage through strategic alliances that support TUI's digital transformation objectives.

This role owns the relationship and commercial outcomes of TUI's strategic tech partners, ensuring that joint initiatives, pilots, and capabilities align to business objectives, reduce cost of acquisition and accelerate capability adoption across markets. Prior experience working closely with market leads to align on commercial opportunities is required as you'll play a central role in modernising TUI's marketing ecosystem, evolving the operating model from fragmented local execution to scalable, automated, audience-led growth engines that drive revenue and EBIT improvement.

ABOUT THE JOB

• You'll develop and implement a comprehensive partnership strategy for future channels and our marketing technology estate, creating annual partnership roadmaps and identifying opportunities aligned with business goals.
• Partner identification and evaluation will see you researching emerging platforms and technologies, identifying new channels (social, commerce, AI/LLMs, etc.) and capability opportunities that expand reach and improve conversion while assessing strategic fit, technical capabilities, and commercial potential.
• Building and nurturing relationships with existing and potential partners will be central to your role as you serve as the primary point of contact for strategic partners and manage ongoing communications on behalf of central and regional teams.
• Working as the business owner, you'll lead the negotiation of partnership agreements alongside Procurement teams, including commercial terms, technical requirements, and service level agreements to ensure partnerships deliver mutual value.
• You'll identify, pilot, and scale opportunities that improve performance, audience sophistication, conversion, and cost efficiency through growth and performance enablement, designing pilots for AI-driven bidding, audience models, and marketing automation.
• Collaborating with product and technology teams, you'll ensure successful integration of partner solutions into TUI's digital ecosystem, coordinating cross-functional efforts to implement partnership initiatives and ensure a seamless customer experience.
  

ABOUT YOU

• Demonstrable experience in technology implementation and digital transformation roles supports your approach to this position.
• You have proven success in leading large-scale projects within corporate environments, ideally within the travel industry (certifications in PMP, ITIL, or Agile methodologies are valued).
• Experience in digital marketing, platform partnerships, or MarTech environments, ideally in global/matrix organizations, is important for this role.
• Knowledge of industry trends and emerging technologies keeps you ahead of the curve.
• Stakeholder management and influencing skills enable you to develop trusted working relationships across business boundaries.
• Commercial acumen with a target-focused approach and passion for implementing data-driven ideas to maximize growth defines your work style.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.