Marketing Executive - Denmark

Job Description

We are looking for an innovative and passionate Marketing Executive to our office in Copenhagen who want to be part of our journey creating world class marketing communication and activities, develop and broaden the travel industry’s strongest brand and offer.

As a Marketing Executive, you will be planning and executing local brand activities, events and creating buzz-worthy initiatives on the Danish market to strengthen our brand, increase brand awareness, drive consideration and boost sales. You will also be translating and localize Nordic brand campaigns and in collaboration with stakeholders produce impactful toolboxes with content for local sales campaigns.

You will be a part of the Marketing Activation team within our in-house Creative Studio and report to Nordic Marketing Activation Lead. You will work closely together with the Nordic Marketing Activation Manager and Marketing Executives located on each Nordic market. This role will also have a close collaboration with Creative Brand team and Social Media team within Creative Studio and work cross functional with our internal channel owners.

Welcome to a fun and exciting journey!

ABOUT THE JOB

Your daily tasks will be to:

· Own, plan develop, produce, and execute brand and marketing communication and activities on the Danish market with long term KPIs and in line with trends, strategy, brand, and sales focus.

· Plan and execute local brand activities and events, both online and offline

· Translate and adapt Nordic brand campaigns for the Danish market.

· Drive local media execution with a keen understanding of local nuances.

· Generate “Buzz” through marketing activities on local markets.

· Craft engaging editorial marketing content for mid-funnel channels.

· Produce toolboxes with content like copy, visuals, sales USP´s etc. for sales campaigns, emphasizing unique value propositions.

· Packaging of content for digital performance mid-funnel channels (paid social and display ads), catering to different customer segments and needs and to continuously improve performance.

· Close collaboration within Creative Studio and work cross functional with channel owners and secure we have an effective way of working.

· Meet deadlines consistently while ensuring top-notch content quality.

ABOUT YOU

· Relevant training and degree in marketing, brand management or similar

· +5 years of experience in marketing- or content creative packaging, develop and execute marketing campaigns and events.

· Strong ability to analyse marketing trends and competitive landscape

· Excellent written communication skills with experience from content and/or media production for multiple channels

· Strong commercial awareness with a passion for packaging communication with a creative flair.

· Highly organized and able to manage multiple projects simultaneously.

· Ability to work collaboratively with internal and external stakeholders.

· Native in Danish and excellent written and oral communication skills in English

· Experience from the travel industry is a plus.

ABOUT OUR OFFER

· Great location and open space offices

· Excellent career development opportunities

· Fantastic holiday benefits including discounts.

· Online wellbeing and learning support.

· Fun and dynamic work culture

· Hybrid work – we offer flexible work model where TUI employees work at least 60% of the time in the office.

This role is based at our office in Copenhagen.

If you have any questions about the role, please contact the hiring manager Ulrica Kres, Nordic Marketing Activation Lead, e-mail address ulrica.kres@tui.se

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA.

We are looking forward to your application and meeting you!