TUI Group • Copenhagen, Denmark

Marketing Executive - Denmark

Employment type:  Full time

Remote-first

A little flex time

Job Description

We are looking for an innovative and passionate Marketing Executive to our office in Copenhagen who want to be part of our journey creating world class marketing communication and activities, develop and broaden the travel industry’s strongest brand and offer.

As a Marketing Executive, you will be planning and executing local brand activities, events and creating buzz-worthy initiatives on the Danish market to strengthen our brand, increase brand awareness, drive consideration and boost sales. You will also be translating and localize Nordic brand campaigns and in collaboration with stakeholders produce impactful toolboxes with content for local sales campaigns.

You will be a part of the Marketing Activation team within our in-house Creative Studio and report to Nordic Marketing Activation Lead. You will work closely together with the Nordic Marketing Activation Manager and Marketing Executives located on each Nordic market. This role will also have a close collaboration with Creative Brand team and Social Media team within Creative Studio and work cross functional with our internal channel owners.

Welcome to a fun and exciting journey!

ABOUT THE JOB

Your daily tasks will be to:

· Own, plan develop, produce, and execute brand and marketing communication and activities on the Danish market with long term KPIs and in line with trends, strategy, brand, and sales focus.

· Plan and execute local brand activities and events, both online and offline

· Translate and adapt Nordic brand campaigns for the Danish market.

· Drive local media execution with a keen understanding of local nuances.

· Generate “Buzz” through marketing activities on local markets.

· Craft engaging editorial marketing content for mid-funnel channels.

· Produce toolboxes with content like copy, visuals, sales USP´s etc. for sales campaigns, emphasizing unique value propositions.

· Packaging of content for digital performance mid-funnel channels (paid social and display ads), catering to different customer segments and needs and to continuously improve performance.

· Close collaboration within Creative Studio and work cross functional with channel owners and secure we have an effective way of working.

· Meet deadlines consistently while ensuring top-notch content quality.

ABOUT YOU

· Relevant training and degree in marketing, brand management or similar

· +5 years of experience in marketing- or content creative packaging, develop and execute marketing campaigns and events.

· Strong ability to analyse marketing trends and competitive landscape

· Excellent written communication skills with experience from content and/or media production for multiple channels

· Strong commercial awareness with a passion for packaging communication with a creative flair.

· Highly organized and able to manage multiple projects simultaneously.

· Ability to work collaboratively with internal and external stakeholders.

· Native in Danish and excellent written and oral communication skills in English

· Experience from the travel industry is a plus.

ABOUT OUR OFFER

  • Great location and open space offices – This role is open for internal applications located at any of our Nordic offices.
  • Excellent career development opportunities.
  • Fantastic holiday benefits including discounts.
  • Online wellbeing and learning support.
  • Fun and dynamic work culture.
  • Hybrid work – we offer flexible work model where TUI employees work at least 60% of the time in the office.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA.
We are looking forward to your application and meeting you!

*This role is based at our office in Copenhagen. Travel 1 times per month will be needed within the Nordic region.

Company benefits

Travel credit – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Employee discounts
Flexible working week
Bank holiday swaps
Time off in-lieu
Religious celebration leave
Buy or sell annual leave
Health insurance
Gym membership
Open to part time work for some roles
Mental health platform access
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
Hackathons
L&D budget
Sabbaticals
Personal development days
Mental health days
Location
88%
Employees are very happy with their working location freedom
Hours
80%
Employees are largely happy with the flexibility in the hours they work
Benefits
76%
Employees are largely happy with the benefits their company offers
Work-life balance
72%
Employees feel that they can switch off quite easily from work
Role modelling
76%
Employees feel that most people work flexibly
Autonomy
81%
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Diversity
70%
Employees feel that the diversity is good and there are continued efforts to improve it
Inclusion
75%
Employees feel that the culture supports equity and inclusivity well
Culture
80%
Employees enjoy the working environment
Mission
75%
Employees feel quite excited about the company mission
Salary
52%
Employees feel that their salary is fair and in line with the market average

Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)

80:20

Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, USA

Hiring Countries

Austria

Belgium

Croatia

Denmark

Dominican Republic

Finland

France

Germany

Greece

Indonesia

Malaysia

Mexico

Netherlands

Norway

Portugal

Spain

Sweden

Thailand

Tunisia

Türkiye

United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024

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