Head of Media Strategy & Planning

Job Description

Join our team at TUI and shape how we connect with our customers across all media channels. As our Head of Media Strategy & Planning, you'll develop and own a comprehensive media strategy that balances our brand and commercial objectives while optimizing our media investments.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll define and develop a comprehensive media strategy that aligns with TUI's overall goals, balancing brand building with commercial performance across all channels.
• Working with the Brand Marketing and Performance Marketing Directors, you'll lead strategic planning that adapts to market conditions, competitive activity, and changing consumer behaviors.
• We'll look to you to manage and optimize our media budget allocation, ensuring we're investing in the most effective channels to drive results throughout the customer journey.
• You'll collaborate closely with our media agencies, representing the region as the key point of contact and managing the performance rating framework.
• Partnering with our Global Effectiveness team, you'll extract insights from performance data and translate these learnings into actionable media strategies.
• Your expertise will help us prioritize product lines, markets, and seasonal opportunities while managing commercial risk in collaboration with finance and commercial teams.

ABOUT YOU

• You bring extensive experience in developing and implementing comprehensive media strategies across multiple channels, with a strong understanding of media planning principles and budget optimization.
• You have a proven track record of aligning media strategies with business objectives and demonstrating return on investment.
• Your analytical mindset allows you to interpret complex data sets and derive actionable insights from marketing effectiveness tools and analytics frameworks.
• You have experience managing agency relationships, including briefing, performance evaluation, and negotiation.
• You possess an in-depth understanding of the media landscape, consumer behavior, and competitive environment.
• Your excellent interpersonal and communication skills enable you to influence stakeholders across different levels and functions.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.