TUI Group • London, United Kingdom

App Product Analytics Lead

Employment type:  Full time


A little flex time

Job Description

TUI Group is the world’s number one integrated tourism business. Digital Commerce (Digital Product & UX & Digital Marketing) is a global team within TUI Group responsible for the business delivery and operation of all E-commerce solutions and products. We are a multi-disciplinary team of experts across Digital Marketing, Digital Product, Digital Experience & UX, UI, SEO and Optimisation & Analytics providing services across the UK, Ireland, Sweden, Norway, Denmark, Finland, Germany, Belgium and the Netherlands.

The impact of a global pandemic required a rapid and far-reaching transformation in TUI’s business model. Innovation in mobile was already changing the way we do business and transforming the way our customers interact with TUI. Following COVID-19, our customers now look to TUI’s app to provide critical self-service capabilities throughout their customer journey, as well as enhancing and simplifying their end-to-end customer experience through innovative mobile products and services.

A key factor in successful digital transformation will be the successful development and rapid scaling of our mobile app platform. To achieve this, we are now seeking a strong and experienced analytics expert to lead the Product App Analytics team which will provide analytical support to product and market teams, implement and enhance app tracking, deliver insights and recommendations to help the business make data-driven decisions and contribute to the rapid development of the TUI app. This is a fantastic opportunity for an experienced analytics professional to lead the Product App Analytics function of TUI.

Please note the closing date for applications is Sunday 14th April


  • Lead transformational, strategic projects for Product App Analytics
  • You will have the opportunity to drive your own analytics projects from start to finish, and from tracking implementation through to end-reporting. You will measure app customer lifetime value, cross-platform engagement and the impact of switching users from web to the app, product feature performance, conversion rate and app CPA.
  • Embed analytics into cross-functional teams
  • Product App Analytics is a self-standing function where each team member is a specialist in their own area of expertise. You will start embedding analytics into cross-functional teams, move from specialist model into new end-to-end model, transform analytics and fully integrate the team within fast-paced agile delivery processes.
  • Develop an AB testing program to measure and enhance product development
  • In pursuit of a strong analytics and optimisation programme, you will work with the Head of Products in relation to the Testing programme. You will conduct exploratory investigative analytics through Product Analysts inputting into strategy to expand testing boundaries from just product/pod to a wider scope. You will play a key role ensuring the overall testing program is robust and continues to ramp up through data let decisioning and insights. This is a key pillar of our Digital objectives.
  • Develop a proactive approach for insight generation
  • In order to be truly insights-led, we need to move from a reactive to a proactive insight approach, where the right insights reach the right people without them even asking for or thinking about them. You will reserve time for proactive insight creation by exploring data, testing hypotheses, diving deeper, considering more data sources, broadening the scope to contextualize and improve analysis presenting back to senior managers.
  • Produce board-level reporting, feature and market insight and analysis for the app
    Dashboards and ad-hoc insight analysis will be required by market boards, the group board, product owners/managers and other stakeholders. You will co-ordinate the work to develop and deliver these and ensure the timely production of standard reports.
  • Forge a data driven culture in the business
  • A critical part of this role is influencing and fostering a more data-driven approach around TUI and making sure Analytics is used for better decision-making. You will embed the Analytics function across Product teams and cut Analytics turnaround times by providing stakeholders with intuitive and interactive self-service reporting.
  • Line-manage the Product & Implementation Analysts and support career development
  • The analytics team for the app is based both in London and in the TUI Tech Portugal hub in Porto. Provide line management support for the team, define scope of work, assign goals, manage learning curve, support career development and lead by example.


  • Digital/App analytics experience, in a product optimisation/ agile scrum environment.
  • Experience in using enterprise level digital analytics solutions, ideally Adobe Analytics, Adobe Target, Google Analytics, Firebase, Big Query and SQL.
  • Experience with visualisation tools (Tableau, Spotfire, Power BI, Looker Studio).
  • Data analysis. Comparing data sets, identifying valuable customer segments, spotting trends, seeking reasons for reduced conversion rates. Presenting the results as insights and recommendations at a business level.
  • Excellent knowledge of AB testing including the set up and measurement of tests to produce accurate, significant results robustly. Understanding of statistical concepts like sample size calculation, significance, Type I and Type II errors.
  • Experience with BigQuery or SQL and comfort writing complex queries.
  • Appreciation and/or implementation experience of digital analytics data collection methods.
  • Proven stakeholder management abilities with ability to educate and drive change.
  • Great communicator and facilitator comfortable working across organisational and market boundaries and managing senior stakeholders. Able to disagree, yet align.
  • An experienced and authentic servant leader with passion for digital commerce & technology.
  • Someone who has a clear passion and enthusiasm for data analysis, is commercially aware and target driven.
  • Works effectively both independently and as a member of a cross functional team.
  • Must be a self-starter, proactive, energetic, comfortable in a fast-paced, high transactional, complex working environment.
  • Experienced coach & mentor.


  • Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
  • Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
  • Discretionary Bonus Scheme
  • Private Medical Insurance, single cover with option to add dependants
  • Permanent Health Insurance
  • Pension scheme and life assurance

​We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email careers@tui.co.uk

Your application is important to us and we aim to get back to you shortly after the closing date

Company benefits

Travel credit – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Employee discounts
Flexible working week
Bank holiday swaps
Time off in-lieu
Religious celebration leave
Buy or sell annual leave
Health insurance
Gym membership
Open to part time work for some roles
Mental health platform access
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days
Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average

Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom, USA

Hiring Countries

Dominican Republic
United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024

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