Senior Product Analyst

Job Description

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!Shortlisted in the prestigious Culture 100 list of the top Growth companies to work for by Hyer; we also recently raised $52m in funding led by global venture capital firm an early backer of LinkedIn and Shopify, Bessemer Venture Partners, to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

THE ROLE

Product Analysts at Carwow are an integral part of every Product Squad, ensuring Product decisions are led with evidence. Our ability to inform the direction of our Product is something we are very passionate about. Shown by our 2024 nomination for the Experimentation Awards, we also take our tools and capabilities very seriously.

As we expand our Marketing & Product Analytics team, we’re looking for a Senior Product Analyst who will help us enable more areas of our Product. If you want to make your mark within a fast-moving industry, this is definitely the role for you!

In your role, you’ll leverage your analytical expertise to identify opportunities whereby we can deliver new products, and improve the quality of existing products and the overall customer experience - ultimately driving exponential growth, and innovation in an industry evolution that you’ll be a part of shaping.

WHAT YOU’LL DO

We collect huge amounts of data from our product, and you will be empowered to apply your analytical expertise to perform tasks varying from understanding all aspects of the customer journey in our product, to designing and analysing our product tests, researching product development, and all the whole working closely with product managers, designers, and researchers.

Specific responsibilities include:

• Analyse our customer’s user behaviour and our product performance to generate actionable insights that can inform product team direction.
• Work in a fully embedded fashion within our product teams to influence/challenge decisions through data-informed recommendations when analysing product changes and identifying new opportunities.
• Design and analyse AB tests turning key results into actionable insights.
• Democratise insight across the product function and the wider business, sharing learnings and celebrating our successes.
• Maintain and develop excellence in product analytics tools such as our experimentation platform and Amplitude.
• Supporting the wider Analytics and Data Science community here at Carwow, with knowledge shares and peer learning.

Join us in shaping the future of product analytics and driving transformative growth at Carwow.

WHAT YOU’LL NEED

We understand that no candidate will perfectly match every requirement, so we’d encourage you to apply if you feel you're close to the brief but not an exact match.

• Proactivity and curiosity are vital qualities in our analytics team to enable you to take responsibility for your area of product.
• Proven technical skills in SQL and a desire to learn Python.
• Experience of experimental design and analysis (AB testing).
• Experience of using web analytics tools (e.g. Amplitude, Google Analytics, Adobe Analytics, etc).
• Experience in visualisation and dashboarding (e.g. Tableau, Looker, Spotfire, Power BI, etc).
• You are comfortable working with complex datasets to explore and extra insights that can explain business and product performance.
• You are comfortable transforming abstract questions into quantifiable metrics and actionable insights that drive our understanding.
• You are enthusiastic about data, metrics, analysis, trends and applying statistical methodologies to evaluate user behaviour and online products.
• Strong communicator and presenter.

INTERVIEW PROCESS

• Step 1: Experience, Culture and Values Interview
• Step 2: SQL assessment (offline)
• Step 3: Technical Interview
• Step 4: Case Study Interview
  

WHAT’S IN IT FOR YOU

• Hybrid working, with two days a week in the London office
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving is hard enough without work!
• For your third year anniversary, get 30 days of annual leave per year
• For your tenth year anniversary, get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.