Digital Marketing Manager

Job Description

At BT International, our purpose is to keep the world connected. As part of BT, we build on almost 180 years of innovation and expertise to deliver secure connectivity and digital services to some of the world’s leading multinational businesses and organisations. Our customers trust us to safeguard their data, drive their digital transformation and keep their businesses running.

With colleagues on the ground across the world and supporting customers wherever they need to operate, BT International offers a truly global experience. Whether it’s about providing cloud connectivity, helping organisations collaborate, or enabling innovation in cybersecurity and digital services, you’ll be part of a team that shapes how businesses succeed in a world that is being transformed by AI.

If you have the drive and ambition to make an impact on a global stage, BT International is where it happens.

Why this job matters

At the heart of BT International’s newly formed Strategic Partnerships & Marketing function, this role is pivotal in evolving our digital marketing capabilities to drive growth across international markets. You’ll define and implement the digital strategy, set the direction for our marketing automation platform, and establish a compelling online presence to better engage global audiences. You’ll lead the ongoing refinement of our digital capabilities to ensure BT’s international digital footprint is fully optimised.

This role will drive a step change in how we use data and technology to power creative output and deliver more personalised, impactful customer journeys. A key focus will be building a strong, user-focused web presence that reflects the needs of our audiences and brings the BT International brand to life across digital channels. Ultimately, this role is critical in orchestrating how BT International shows up online, connecting strategy to execution and enabling meaningful, data-led engagement across the entire customer lifecycle.

What you’ll be doing – your accountabilities

• Digital Strategy: Lead the development and execution of a digital marketing strategy that drives awareness, engagement, and growth across international markets.

• Marketing Automation: Own the direction of the marketing automation platform, building smart, personalised journeys that support lead nurturing and conversion. Ensure seamless integration with CRM and analytics for full-funnel visibility.

• Online Presence: Build and optimise BT International’s website and landing pages, focusing on strong UX, SEO, and mobile-first design to drive engagement, conversion, and brand impact.

• Lead Generation and Conversion: Implement tracking and optimisation frameworks to improve MQL quality and funnel efficiency. Collaborate with campaign teams to refine conversion paths and targeting.

• Execution and Delivery: Manage outsourced teams and agencies to deliver digital campaigns on time, maintaining high quality and alignment with business objectives.

• Performance Measurement and Improvement: Establish clear KPIs, reporting, and test-and-learn practices to drive continuous improvement and innovation. Stay updated on digital trends and tools to advance digital maturity.

• Cross-Functional Collaboration: Work closely with content, brand, campaign, and sales teams to ensure digital marketing is fully integrated and customer-centric.

• Data Strategy and Insights: Manage data within digital platforms to support commercial goals through propensity modelling and predictive analytics. Collaborate with Data and AI teams to build and execute a data strategy that drives personalised, optimised campaigns.

Skills required for the job

• Strategic Leadership: Experience leading digital marketing transformation with clear strategic thinking andcommercial acumen. Visualises success and drives ownership and pace.
• Marketing Automation & CRM Expertise: Deep knowledge of CRM, and marketing automation technologies. Proven ability in delivering significant improvements in customer journey management.
• Digital Marketing Strategy & Business Acumen: Understands digital marketing drivers, business KPIs, financials, and uses data storytelling to make complex ideas simple and actionable.
• Project & Change Management: Experienced in managing transformation programmes, governance, and processes to maintain quality, momentum, and marketing rigour.
• Cross-Functional Collaboration: Works effectively across teams to optimise marketing performance and deliver strategic priorities.
• Customer Obsession: Focused on customer needs and behaviours to create relevant, personalised digital experiences from start to finish.
• Innovative Thinking: Curious and bold, embraces diverse perspectives to develop new ideas and drive impactful results.
• Technical & Industry Expertise: Strong understanding of B2B marketing, marketing technology architecture, and advanced campaign-building skills (e.g. Marketo, Eloqua etc).
• AI & Emerging Technologies:Leverages AI and new tech to enhance targeting, personalisation, and marketing effectiveness.
• Quality assurance & governance: Experience reviewing and ensuring content meets approval and compliance requirements
• Adaptability and problem-solving: Comfortable responding to changing priorities and finding practical solutions
• AI and content tooling awareness: Familiarity with AI-assisted content creation and optimisation approaches to improve efficiency and scalability
• Continuous improvement mindset: Proactive in improving content processes, templates, and ways of working
• Communication skills: Strong written and verbal communication skills, with the ability to engage stakeholders at all levels
• Global outlook: Experience in international content or marketing roles is a strong advantage

Experience you’d be expected to have

• Stakeholder Engagement and Cross-Functional Leadership: Experience managing and influencing multiple stakeholders across regions and departments, driving alignment and collaboration.
• Foresight and Innovation in Marketing: Proven ability to adopt new digital tools, and implement forward-thinking strategies that keep the organisation ahead of the curve.
• Leading International Marketing Campaigns: Proven track record designing and executing digital marketing strategies that successfully engage diverse business audiences across multiple international markets, adapting messaging and tactics to local nuances.

Additional Allowances & Benefits for Hungary

• Attractive salary

• Cafeteria package - HUF 600,000/ year

• Performance-based bonus

• Company car or car allowance

• Comprehensive private health care package for all the employees, which can be extended to family members

• Nursery support for mothers returning from maternity

• Extended paternity leave: 10+10 day fully paid days

• Commuting allowance

• Home office allowance

• Employee discount opportunities

Flexibility:

• Family-friendly culture

• Smart working approach (hybrid working model, 3 together, 2 wherever)

A few points to note

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

Please note that as part of our recruitment process, we conduct background checks, which include verification of the highest educational qualification. Additionally, for certain positions, a certificate of good conduct may be requested following a successful application.

Don’t meet every single requirement?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best.

So, if you’re excited about this role but your past experience doesn’t align perfectly with every requirement in the Job Description, please apply anyway – you may just be the right candidate for this or other roles in our wider team.