Online Trade Marketing Executive

Job Description

We�re looking for an enthusiastic and creative Online Trade Marketing Executive to join our Customer Team. In this role, you�ll help shape and deliver our online customer journey � making sure our website, app and digital communications really connect with customers. Working closely with our Trade Marketing Manager, you�ll bring our trading plan to life across email, push notifications, and digital content, while collaborating with our social team to deliver a consistent experience across every touchpoint.�

This role is based in our Dun Laoghaire office, working as part of our hybrid model to stay connected with the team while enjoying flexibility in how you work.

Campaign Execution�

• Leading day to day execution of trading requirements across our digital channels.
• Planning, developing, and executing online trade campaigns including creating and scheduling email newsletters via a centralised marketing automation platform, supporting with Clubcard promotions, and customer journeys.
• �Manage the end to end email campaign process, including content creation, design, deployment, A/B testing, and analysis.�

Audience Segmentation, Testing,�Performance Analysis�&�Optimisation�

• Working with our customer performance manager on building out our segmented audiences to always help better support our online trading strategy to the correct audience base.�
• Confident in leading and fulfilling end to end management of the online customer journey, keeping the customer at the fore of everything we do.
• Conducting A/B testing to optimise campaign performance and engagement.�
• �Monitoring and reporting on email marketing & push notification performance metrics such as open rates, click-through rates, conversions, and ROI. Provide insights and data-driven recommendations for improving email marketing performance.�

Content Development�

• Collaborating with internal teams to develop compelling online trade content supporting our trading strategy and gather content and assets for campaigns & day to day promotions that will be highlighted
• Designing content on a day to day basis to support the trade plan across online channels.

• Reviewing performance of our channels and create/update future layouts and templates, ensuring consistent branding and design standards.
• Developing and maintenance of content calendars ensuring our online activities including but not limited to website, app, trade email and push notification strategy is reflecting the overall customers comms and trade plan, as well as supporting with content creation for the social strategy.
• Ensuring all communications are engaging, accurate, and aligned with brand guidelines.�

Database Management�

• �Maintaining and segmenting the email marketing database to ensure targeted, relevant campaigns.�
• �Ensure compliance with data protection regulations and best practices in email list management.�

Marketing Automation Tools�

• Utilising marketing automation tools, Adobe and Selligent, to manage and optimise email marketing campaigns.
• �Troubleshooting and resolving� issues related to our online customer journey as well as website, app, email delivery, templates, and campaign configuration.

Continuous Improvement�

• �Staying up to date with the latest trends, technologies, platform features and competitor activity in online trade marketing within FMCG & Retail Channels.
• �Providing training and support to team members on online marketing tools and best practices.�

• A degree in marketing, communications or similar � or equivalent experience.�
• Experience in online trade marketing, email marketing and marketing automation tools (2+ years).
• A strong interest in website and app design, with a passion for improving customer journeys.
• Graphic design knowledge and strong contentcreation skills for digital and social platforms. Experience with Adobe and Selligent is a big advantage.�
• Confident analytical skills to interpret data and make insightdriven recommendations.
• Excellent written and verbal communication skills, with high attention to detail.�
• Ability to manage multiple projects independently in a fastpaced environment.�
• Familiarity with digital marketing best practice, CRM systems and email regulations.

At Tesco, our vision is to become every customer�s favourite way to shop, whether they are at home or on the move. Our core purpose is to serve our customers, communities, and the planet a little better every day.

At Tesco, we pride ourselves on having an inclusive culture where everyone can truly be themselves. This is embedded in our values: we treat people how they want to be treated. We celebrate diversity and recognize the value and opportunity it brings, ensuring our colleagues feel they can be themselves at work and are supported to be at their best.

We have embraced a blended working week, combining office and remote working. Our offices remain places for connection, collaboration, and innovation. We are committed to building an inclusive workplace that celebrates the cultures, personalities, and preferences of our colleagues, who in turn help build our business's success and reflect the diversity of the communities we serve. Our stores are welcoming places for everyone, with colleagues trained to support those with visible or hidden disabilities through the Sunflower Lanyard programme.

As a large business with diverse roles and flexible working patterns, Tesco can find something that suits you. We celebrate diversity and welcome everyone. Our inclusive recruitment process ensures candidates can thrive and request any necessary adjustments. For more information on accessibility support, visit Tesco Careers Accessibility.

If you need additional support, please email tescoireland.recruitment@tesco.ie. This will help us understand how we can best support you through the recruitment process.