Employer Brand Manager - 12 month - Fixed Term Contract

Job Description

The Employer Brand Manager (Group) is at the forefront of positioning Tesco as the number one retail employer of choice. You�ll shape and deliver a bold, stand-out employer brand strategy that cuts through and connects with our audiences.

You�ll bring our Employer Value Proposition (EVP) to life through high-impact campaigns, always-on advocacy and a strong social presence. Turning real colleague stories into authentic, culturally relevant content, you�ll build pride, spark advocacy and strengthen belonging across Tesco.

Sitting at the heart of Brand, People and Communications, you�ll lead flagship campaigns and drive continuous engagement programmes. Working closely with Group Communications, Talent Acquisition and People teams, you�ll ensure a clear, consistent and compelling experience at every stage of the colleague and candidate journey.

• Own and deliver Tesco�s Group Employer Brand activation plan, aligned to our EVP, Masterbrand and People strategy.

• Lead standout, integrated employer brand campaigns across social, digital and paid channels, including key EVP moments.

• Bring our brand to life through authentic, colleague-led storytelling that reflects real experiences and our values.

• Drive our global advocacy and social strategy across platforms like LinkedIn, Glassdoor, Indeed, Meta and TikTok.

• Build always-on content that amplifies colleague voices in a way that feels real, credible and scalable.

• Partner closely with Group Communications, Talent Acquisition and People teams to ensure a consistent employer brand across campaigns, colleague initiatives and candidate touchpoints.

• Act as a centre of expertise, supporting markets to adopt and activate employer brand campaigns effectively.

• Use insight and data to measure performance, optimise campaigns and continuously improve impact across key metrics including engagement, advocacy and reach.

• Proven experience in brand, employer brand, recruitment marketing or communications.
• A strong grasp of campaign planning, social strategy and compelling storytelling.
• Experience collaborating with creative and media agencies to deliver high-quality, impactful work.
• Confidence navigating complex stakeholder environments within large, matrix organisations.
• Excellent organisational skills, with the ability to manage multiple priorities at pace.
• A genuine passion for people, culture and inclusion � and a drive to deliver work that truly makes a difference.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we�re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone�s welcome. That�s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.