Global Brand Activation and Campaign Leader

Job Description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The Global Brand and Activation Leader role is a new role, a pivotal and strategic one to embed the EY brand and develop core brand campaigns across all regions, sectors and client‑facing touchpoints. The objective is to create a distinctive, coherent, consistent and commercially impactful brand experience that supports EY’s growth ambition and positions the brand as a strategic engine for the business.

This role demands demonstrable creative and strategic leadership, measurable business impact, and the ability to influence across the global organisation.

Lead & Evolve Global Brand Activation

Strategic leadership for brand activation globally, shaping how the EY brand shows up across markets. This includes:

• Translating the brand strategy into activation programs that drive consistency and impact
• Connecting key brand narratives (“Shape the future with confidence”, Together. All in, etc.) into activation plans across priority markets.
• Ensuring alignment with global BMC, Areas, and EY‑Parthenon brand activity to maximise coherence and avoid fragmented execution.
• Developing activation playbooks and frameworks that enable regions to deliver high‑quality, locally resonant activations.

Ownership of Key Programs (Campaigns + Activation)

A. Global Brand Campaigns

• Ongoing stewardship of brand campaigns adding strategic leadership and innovation to the ‘next’
• Work with creative and media partners to ensure campaigns are insight‑led, distinctive and commercially aligned.
• Optimise cross‑channel performance, including digital, social, events and thought leadership integration.
• Take a forward leadership role to selected brand defining initiatives

B. Brand Activation Programs

• Develop and lead brand creative and brand activation plans across major global key events such as MWC, Davos, LEAP, etc
• Shape and refine creative narratives, messaging frameworks, and experiences that bring EY’s brand assets to life.

C. Impact into the Network Building & Capability Expansion

• Build a global network of brand activation practitioners across Areas, Regions and service lines.
• Own the BMC activation forums / calls – including the toolkits and guidance to ensure everyone is equipped to activate the brand strategically and consistently.
• Drive governance and best practice sharing.
  
  

Embedding the Brand Across the Business

Ensure the EY brand is fully embedded through business processes, service lines, digital environments and employee‑facing platforms, so that:

• All 378k EY people understand, apply and amplify the brand.
• Drive understanding that brand drives commercial value, including opportunity creation, reputation growth and client conversion.
• The brand becomes a powerful commercial engine, not only a marketing asset.

This includes partnering closely with:

• Sector and Solution leaders
• Talent and Employee Experience
• Key program leaders i.e. Tech.
• Internal and external agencies
• Area BMC Leaders to cascade brand behaviour into market execution
• Business development.

Clear skills required:

• Ability to set global brand activation strategy, not just execute it.
• Deliver world class global creative campaigns across media, with demonstratable impact including social and digital platforms.
• Influence and collaboration with senior stakeholders across the network.
• Strong integration of insight, performance data and commercial outcomes.
• Leadership of multi‑disciplinary teams and agency partners
• Be curious and forward thinking on embedding AI and social media into processes, programs etc
• Proactive in bringing fresh thinking and powerful insights to impactful briefs, bringing and creative.
• Ability to represent the brand strategy at senior forums and global steering groups.

Direct Reports / Core Team – 3/4

What we offer you

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.

Are you ready to shape your future with confidence? Apply today.

To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.