Digital PR Manager

Serving our customers, communities, and planet a little better every day.

Salary - Between £43,680 - £65,520 + annual bonus & benefits Work Level - 2Location – Permanent, Edinburgh Office Attendance – Our hybrid working model gives you the best of both worlds - flexibility to work from home and valuable face-to-face time with colleagues. This role typically requires 2 days per week onsite.Closing Date - Applications close on 2nd September at 5pm
Why this role?As consumers increasingly discover brands, products and financial services through digital search, online media, social platforms and emerging AI-powered channels, as our Digital PR Manager you'll ensure Tesco Insurance and Money Services is accurately, positively and credibly represented wherever customers seek information.
Sitting within the PR and Communications team, the Digital PR Manager will lead the development and delivery of digital-first PR strategies that drive brand awareness, strengthen reputation, improve online visibility and support commercial objectives across Insurance and Money Services.
The role combines traditional media relations expertise with a strong understanding of digital PR, search trends, content amplification and reputation management. Working across PR, marketing, digital, SEO and commercial teams, you'll identify opportunities to generate impactful coverage, build high-quality media relationships, create newsworthy campaigns and ensure our products and propositions are represented accurately across digital channels.
You'll act as a trusted communications advisor, helping to manage reputational risks while identifying opportunities to build authority, trust and consideration for the Tesco Insurance and Money Services brand.
What you’ll be doing • Developing and delivering digital PR strategies that enhance brand visibility, reputation and customer consideration.• Creating and executing integrated PR campaigns that generate high-quality media coverage and support business priorities.• Identifying newsworthy stories, data-led campaigns and thought leadership opportunities that drive earned media results.• Managing agency and supplier relationships to maximise campaign effectiveness and return on investment.• Monitoring media coverage, digital trends, customer behaviour and emerging opportunities to inform communications planning.• Supporting the press office function, providing proactive and reactive media relations support when required.• Identifying and managing reputational risks, escalating issues appropriately and providing expert communications counsel.• Working closely with digital, content, SEO, social media and marketing teams to maximise the impact and reach of PR activity.• Measuring, analysing and reporting on campaign performance, media coverage and business outcomes.• Managing budgets and ensuring activity is delivered efficiently and effectively.• Supporting wider external communications activity across Tesco Insurance and Money Services.• Performance Management: Prioritise workflow and ensure work is completed to required standards of quality, productivity and timeliness. • Public Relations Campaign Planning: Lead the development and delivery of tactical and strategic digital PR campaigns that support business objectives. • Public Relations Campaign Execution: Deliver campaigns and provide expert advice across PR, media relations and reputation management activities. • External Communications: Execute communication plans and ensure consistent, effective messaging across external audiences. • Supplier and Agency Management: Manage agency relationships and external partners to deliver successful communications outcomes.• Budgeting: Manage campaign budgets and support planning and forecasting activities.
What we’re looking for (minimum criteria) • 4+ years' experience in PR, communications, media relations or digital PR, ideally within financial services, regulated industries or large complex organisations.• Proven experience developing and delivering successful digital PR campaigns that drive media coverage and measurable business outcomes.• Strong understanding of digital communications, online media, search trends and content amplification.• Excellent stakeholder management skills with experience working cross-functionally across communications, marketing, digital and commercial teams.
And if you have any of these, even better
• Familiarity with emerging AI search technologies, changing search behaviours and their impact on brand reputation.• Experience managing agencies and external suppliers.
We welcome applications from everyone. If you’re excited about this role but your experience doesn’t align perfectly with every requirement, we’d still love to hear from you.
What’s in it for you • A generous pension, with up to 7.5% employer contribution, depending on what you put in. • Private Medical Insurance (WL2+) and virtual GP Service for you and your family.• Performance related annual bonus. • 7.2 weeks holiday, with the opportunity to buy more.• Colleague Clubcard discount (10-15% + second card to share with someone else). • Enhanced parental leave.• Opportunities to Save and Buy as you earn. • A place to get on - take advantage of our ongoing learning opportunities to help you achieve the job and career you want.
InterviewsAs a Disability Confident Employer (Level 2), we’re committed to creating an accessible and supportive environment for all. We offer reasonable adjustments throughout the recruitment process, including interviews, to ensure every candidate has a fair opportunity to succeed.
We also know the importance of balancing work with life’s other commitments. Please talk to us at interview about the flexibility you need, as we’re committed to exploring part time and flexible working opportunities, at every level of the organisation.
Interviews are expected to be held shortly after closing date.

Why Tesco Insurance and Money Services?

Seeing your impact all around you: there's no better feeling.

Lucky for us, we get to feel it all the time. Because whatever our role, we're helping our colleagues and serving our customers, communities and planet a little better every day.

We deal in the personal – from pet insurance for your best friend, and home insurance for peace of mind, to motor insurance for your dream car or travel money for that trip you’ve worked hard for.

Everything we do is about making things better. Not just for others, but for you too. It's why you'll get bags of choice and plenty of development. It's why you'll always be heard and find balance that works for you. It's why you'll feel totally at home in a place where everyone's welcome.

So, if you want a career where you can do good and feel good, you've found it.

Let's make everyday a little better.

Our story

Making Insurance and Money Services more rewarding and offering great value and choice - because we know little wins can make a big difference.

We began life in 1997 and now help more than 2 million customers protect what matters to them.

We want to deliver a helpful service in everything we do and to make life easier for our customers. Our policies are really easy to manage online for our customers, but we know that being able to speak to our customer service staff when you need to is really important. This is why our customer service centers are open seven days a week.

Delivering great customer service means having great people behind the scenes – people who understand our customers and are driven by doing the right thing for them. We offer colleagues a place where they can feel totally at home in a place where everyone's welcome, where they can be part of a great team focused on making a real difference for our customers.

How to apply

We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals.

Our colleagues are working hybrid, taking time to meet with colleagues in our offices for moments that matter, such as team catch ups, planning meetings and more. If you’re interested in finding out more about what a career at Tesco Insurance and Money Services looks like, click apply to find out more!