Principal Content Marketer

Job Description

Established in 2017, Storyblok has rapidly ascended to the forefront of the global headless CMS landscape. Our vision is to “pioneer the future of content management, removing barriers between developer and marketing teams by offering an intuitive, scalable, and intelligent platform to deliver digital experiences from idea to success”.

Our team is made up of smart, passionate individuals who excel in their work. People who are comfortable taking on big ideas and figuring out the details along the way. With a dynamic team of over 220+ passionate individuals spanning 45+ countries, we're not just breaking boundaries; we're redefining them!

Our $47m Series B funding round in May 2022 represented a significant milestone for us, propelling our journey into a period of extraordinary growth into the US market, while also advancing our presence and progress in EMEA.

We're proud recipients of numerous awards, including recognition in G2's 2024 Best Software Awards. As a remote-first company, we have been officially recognized as one of the top 100 most flexible places to work, ranking #3 in the scale-up category as per Flexa Careers.

WHAT IS IN IT FOR YOU

You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits:

• Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
• An international team that loves to have fun at work and works hard together to accomplish shared goals

We’re looking for an experienced Principal Content Marketer to help build brand awareness, drive conversions, educate our target groups, and contribute original ideas to the Content Management System industry. As a key member of our Content Marketing team, you'll plan and create educational content, track and improve SEO performance, and function as a product expert.

We see educational content as the foundation of our content marketing efforts, and position ourselves as the authority on all things CMS. As a Principal Content Marketer, you should offer new insights and bring actual value to our readers. This is why we expect you to not only be a great writer, but also proactively conduct interviews with internal and external experts, gather and analyze data, and run experiments.

ESSENTIAL JOB FUNCTIONS

• Content strategy: Help shape our content marketing strategy through your ideas, research, and feedback (marketing blog, landing pages, documentations and guides)
• SEO performance: End-to-end ownership of certain organic traffic growth goals by working together with other teams. This includes ideation, execution, and tracking of SEO-focused assets.
• Education and enablement: Educate our target personas and create demand by creating long-form original content. Enable our current users and drive up feature usage by creating product enablement content (guides, articles, video scripts)
• Editor: As a senior member of the team, you will be responsible for editing key content pieces created by other marketers, and enabling other teams with their content needs (website content, ad copy, articles, product demo content)
• Research: It’s essential to closely follow the latest news and developments in the CMS industry (and the broader ecosystem) to be able to create original high-quality educational content

EDUCATION AND EXPERIENCE

• Perfect grasp of the English language
• 5+ years of experience as a Content Marketer in the CMS industry or B2B SaaS
• Solid SEO experience with trackable results
• You are a passionate SaaS marketer with technical expertise - you worked with or for technical teams, you know how to address technical Ideal Customer Profiles
• Hands-on experience with Content Management and CMS - headless or monolithic. You have an understanding of CMS customer needs, market dynamics, and the ability to align your content with that
• Strong understanding of Google Search Console, Google Analytics, and SEO platforms (Ahrefs/Semrush)
• Experience creating educational content (articles, ebooks, whitepapers, video scripts)
• Experience in conducting research, surveys, and interviews

QUALIFICATIONS

• Excellent understanding of B2B SaaS content marketing - ideally the CMS industry
• Ability to combine analytical thinking with creative writing
• Hands-on mentality
• Thorough organizational skills and project management capabilities
• Passionate about learning and teaching others
  
  This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, national origin, and for inquiring about, discussing or disclosing compensation. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
  
  If you need an accommodation for any part of the application process, please email talent.acquisition@storyblok.com

MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Remote (home) work opportunity or funded by Storyblok co-working space

GENERAL TERMS

Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic. You can find more information about our privacy policy here.

Here is a sneak peek of Storyblok’s Visual Editor