Senior SEO Manager

Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon-owned stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

• Join the team that connects people with quality experiences that give them the best value in wireless.

What you’ll be doing...

The Verizon Value Group is hiring a Senior Search Engine Optimization (SEO) Manager to play a key role in leading a small team focused on holistic search strategies, with an emphasis on search engine optimization (SEO). This role requires deep experience in all aspects of content & technical SEO, with holistic decision making rooted in data, insights, and best practices. In this role, you will be leading Verizon’s web-based search marketing strategy to promote the company’s brand and to attract new visitors from organic search in order to generate new leads and drive conversions. We are looking for a passionate marketer with extensive background in SEO with a data first approach. You will be expected to execute large-scale strategic initiatives for the Value portfolio and have a strong understanding of holistic search. This role oversees SEO for all Value brands - Total Wireless, Straight Talk, Visible, Tracfone, and Simple Mobile.

• SEO Strategy Development: Leading the creation and execution of comprehensive SEO strategies tailored for our e-commerce site, focusing on increasing organic traffic, improving search rankings, and driving conversions.

• Holistic Search Management: Developing and managing a holistic search roadmap that aligns with business objectives, incorporating both SEO and paid search strategies to maximize traffic and conversions.

• Keyword Research & Optimization: Conducting extensive keyword research to identify high-impact keywords relevant to prepaid mobile products. Optimize product and category pages, as well as blog content, for targeted keywords.

• On-Page and Off-Page SEO: Optimizeing on-page elements and develop an off-page link-building strategy to enhance brand authority and visibility.

• Technical SEO Management: Collaborating with technical teams, including front-end development and infrastructure, to ensure optimal website architecture, mobile responsiveness, and page load speeds.

• Data Analysis & Reporting: Utilizing analytical tools (e.g., Google Analytics, Google Search Console) to monitor website performance and generate reports that synthesize data into actionable insights. Forecast SEO opportunities and track progress against established metrics.

• Content Strategy: Partnering with content creators to develop high-quality, SEO-friendly content that addresses customer needs, including product descriptions, informative blogs, and landing pages.

• Competitor Analysis: Conducting ongoing analysis of competitor SEO strategies to identify market gaps and opportunities for improvement.

• Cross-Functional Collaboration: Working closely with UX/UI teams, designers, and business stakeholders to ensure SEO best practices are integrated into every project.

Where you’ll be working...

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).

What We’re Looking For...

You’ll need to have:

• Six or more years of relevant work experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience in SEO, preferably in e-commerce.

• Strong analytical skills and experience with dashboards and reporting, involving large datasets and multiple data sources.

• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog) to inform strategy and decision-making.

• Experience leading a team in a mid to large-scale organization or client engagement.

• Agency management experience.

Even better if you have one or more of the following:

• Bachelor’s degree in Marketing, Business, or a related field.

• Proven track record of improving organic search rankings and driving sales in competitive landscapes.

• Excellent communication and project management skills, with the ability to prioritize multiple tracks of work effectively.

• Experience in measurement of SEO, Paid Search, or other digital channels.

• Familiarity with relevant web design principles and UX/CX best practices.

• Strong analytical and creative problem-solving skills.

• Ability to rapidly build expertise on new businesses and industry verticals.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.