Marketing Execution Expert- JingDigital

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you’ll do

The Business Product Owner – JingDigital Marketing Automation is a core member of MAP team, responsible for enabling marketing teams across Greater China (GCN) to execute scalable, data-driven campaigns through the JingDigital platform.

The role works closely with global and regional marketing stakeholders, data teams, and IT to translate business requirements into platform capabilities, ensuring effective audience segmentation, omnichannel orchestration, email marketing execution, lead scoring, and routing. You will play a key role in aligning global marketing strategies with local platform execution, enabling consistent and compliant activation across channels, including the Greater China ecosystem.

Key responsibilities:

• Own and manage the JingDigital marketing automation platform from a business perspective, ensuring it supports segmentation, email marketing, scoring, routing, and (omnichannel) campaign execution.
• Define and govern audience segmentation frameworks across channels, enabling scalable and consistent targeting aligned with global standards.
• Manage and optimize lead lifecycle processes, including scoring models, qualification thresholds (e.g., MQL), and routing logic to CRM systems.
• Enable execution of email marketing campaigns by developing and maintaining technical frameworks and enablement of execution teams.
• Ensure cross-channel campaign orchestration and alignment, including coordination with local channels and platforms (e.g., WeChat integration).
• Collaborate with data and IT teams to define data requirements, support data mapping and integration, and ensure data quality and compliance.
• Monitor and govern platform usage, identify improvement opportunities in core capabilities.
• Support troubleshooting and resolution of platform, data, and process issues, working closely with IT and other stakeholders.
• Define and enforce global governance standards, including contact eligibility, message prioritization, and frequency management across campaigns.
• Provide enablement and guidance to marketing users, including documentation, training, and best practices for using JingDigital.
• Conduct testing and quality assurance for campaigns, workflows, and platform updates to ensure data accuracy and functional reliability.
• Collaborate with global and regional teams to support migration and alignment of marketing automation processes as platforms evolve.

What you bring:

We welcome applicants with strong experience in marketing automation – specifically JingDigital - and a passion for driving scalable, data-driven marketing operations. The ideal candidate will possess:

• Experience working with marketing automation platforms (JingDigital) and managing campaign-related processes and requirements, ideally within an international and large enterprise environment.
• Strong understanding of audience segmentation, email marketing, and campaign orchestration across multiple channels.
• Knowledge of lead lifecycle management, including scoring models, routing logic, and CRM integration.
• Experience working with cross-functional teams, including marketing, IT, and data stakeholders.
• Strong analytical and problem-solving skills, with the ability to identify and resolve data or process-related issues.
• Familiarity with data governance, privacy, and compliance requirements (e.g., PIPL or similar regulations).
• Excellent communication skills in English and Chinese (written and spoken), with the ability to translate technical concepts into business-friendly language.
• Ability to manage multiple priorities in a fast-paced, evolving environment.
• A proactive and solution-oriented mindset, with strong attention to detail and ownership.
• Experience working in global or regional marketing environments, ideally with exposure to Greater China marketing ecosystems.

This is a great opportunity for a marketing automation professional to shape the future of omnichannel activation in Greater China, working at the intersection of marketing, data, and technology.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 457290 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid