EMEA AI Engagement Lead (Business AI Adoption & Activation)

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Role Summary

The EMEA AI Engagement Lead is responsible for accelerating AI adoption across strategic customers by ensuring effective engagement of Customer Success (CSM) and CS&D AI Adoption teams.

The role acts as a critical activation and readiness layer, bridging AI sales opportunities with structured adoption execution — ensuring that AI deals translate into real usage, consumption, and measurable business value.

Key Responsibilities

1. Adoption Activation & Engagement

• Ensure timely and effective engagement of CSM and CS&D AI Adoption teams across strategic AI opportunities

• Drive clarity on who engages, when, and why across the customer lifecycle (pre-sales, activation, scaling)

• Prevent gaps between sold, activated, and consumed AI solutions

2. AI Adoption Cadence & Readiness

• Actively contribute to regional and global AI Adoption cadence forums

• Provide forward-looking visibility on pipeline and upcoming AI opportunities requiring adoption support

• Proactively align the right CSM and CS&D resources ahead of deal closure

• Connect pipeline insights with adoption capacity and readiness planning

3. Customer Value Assurance

• Conduct regular check-ins with strategic customers to validate whether delivered adoption services meet expectations

• Ensure adoption services deliver intended outcomes and business value

• Capture feedback and identify gaps or improvement opportunities early

4. Enablement & Capability Building

• Support and contribute to internal AI adoption enablement workshops and update sessions

• Share best practices, use cases, and lessons learned with CSM, CS&D, and field teams

• Help scale adoption by reinforcing practical, field-ready engagement approaches

Operating Model & Key Interfaces

• Work closely with EMEA CSM and CS&D AI Adoption teams & SPOCs as the core adoption engine

• Ensure alignment between Sales, CSM, and CS&D to drive seamless AI activation

• Act as the bridge between pipeline visibility and adoption execution readiness

• Participate in EMEA and global AI Adoption cadence structures

• Maintain a direct feedback loop with strategic customers

Success Metrics

• Increased AI adoption and activation rates across strategic accounts

• Growth in AI consumption (AI Units)

• Reduced time from deal closure to value realization

• Improved customer satisfaction with adoption services

• Strong alignment across Sales, CSM, and CS&D teams

Profile & Experience

• Experience in AI, Data, Cloud, or Enterprise Transformation environments

• Proven ability to mobilize and activate CSM and delivery organizations (CS&D) without direct authority

• Strong stakeholder management across Sales, Customer Success, and Delivery teams

• Experience working in cadence-driven environments, translating pipeline insights into execution readiness

• Customer-facing mindset with the ability to assess value realization and challenge constructively

• Passion for enablement and knowledge sharing, translating AI into practical business impact

Additional Requirements

• Willingness to travel up to 50% across EMEA

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 450380 | Work Area: Sales | Expected Travel: 0 - 50% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid