Freelance UX Designer

Job Description

About Picnic

Picnic is building the surface layer for media quality and curation in programmatic advertising. Our platform, PIQ (Picnic Inventory Quality), helps agencies, brands and platform partners understand and optimise the quality of websites where ads appear. We translate complex quality signals into clear, actionable workflows that help buyers make better inventory decisions.

As the product expands, we now need a holistic UX review and redesign to ensure the platform is intuitive, scalable, and ready for future data granularity and integrations.

About the Opportunity

We’re looking for an experienced freelance UX designer to help shape the future of PIQ, turning complex data and workflows into clear, intuitive and scalable experiences through scoped project work.

You’ll own the end-to-end UX for key platform features, helping PIQ become the central intelligence hub for media quality.

This is a chance to leave a visible mark on a fast growing ad tech product, work closely with product and engineering, and influence how agencies and brands make smarter media decisions every day.

Responsibilities

• Lead holistic UX review and redesign across the PIQ platform
• Translate product briefs and strategy into usable flows and interfaces
• Produce clickable prototypes and high-fidelity responsive web designs
• Collaborate closely with product and engineering to ensure feasibility and alignment
• Influence user-centered design direction for new features and platform evolution
• Contribute to design systems, interaction patterns, and visual guidelines for consistency and scalability
• Suggest improvements and elevate workflows at a strategic level, not just pixel perfect designs

Requirements

Must Have Required Skills & Experience

• Proven experience designing saas products, especially dashboards
• Ideally 3+ years experience, with portfolio demonstrating web-based projects
• Strong understanding of visual hierarchy, interaction design and user flows
• Proficiency in Figma or Cursor (or similar design/AI prototyping tools)
• Experience translating complex data or AI-driven recommendations into intuitive interfaces
• Strong attention to detail and ability to simplify complexity

And the desirable...

• Experience in ad tech or data-heavy B2B products
• Experience creating design systems or scalable UX frameworks
• Familiarity with rapid prototyping and iterative testing
• Understanding of AI-driven UX patterns and recommendation engines
• Experience designing multi-step workflows or complex dashboards

Benefits

Why We Think It’s Exciting!

• High impact & fast moving: Your designs shape how advertisers and agencies make smarter inventory decisions
• Collaboration: Work closely with a small, driven team to turn strategy into action
• Visibility: Make a tangible mark on a growing platform

Potential Project Areas

Examples of where you could contribute strategically:

Discovery & Exploration

• Scalable search and inventory discovery experiences
• Making complex publisher data interpretable and actionable

Segment Building & Optimisation

• Workflows for curating, editing, and optimising segments
• Integrating AI or data-driven recommendations seamlessly

Insights & Action

• Designing actionable reporting interfaces that guide next steps
• Connecting insights clearly back to decisions and workflows

How we work

Each project is clearly scoped upfront with timelines and deliverables. Pricing will start per project for initial work at an agreed day rate, with the option to evolve the setup over time. The expected initial cadence is ~1 project every 2 weeks (with flexibility).

This is a freelance, project-based contract role, not a permanent (PAYE) position. You'll be an independent freelancer working remotely from anywhere, with flexible working hours, We'll agree clear scope, timelines and deliverables for each project.

How to apply

Please use the link to apply and within your application, ensure you share:

• A short intro about yourself
• Your portfolio or samples relevant to UX design
• Your typical per-project or day rate
• Availability over the next few months