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Picnic • United Kingdom

Freelance Social Media Manager/Copywriter (LinkedIn Focus)

Employment type:  Contract
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Job Description

We’re looking for a freelance social media manager/copywriter to own and execute our LinkedIn content, primarily focused on building the voice and presence of our Founder, alongside our brand. You’ll be responsible for shaping the narrative, generating ideas, and consistently delivering high-quality content that drives engagement and builds authority.

What You’ll Do

  • Own and manage a monthly content calendar (~20 posts/month)
  • Mix of Founder-led content and brand posts (LinkedIn)
  • Lead content creation end-to-end:
    • Idea generation
    • Writing and editing posts
    • Editing Canva templates to accompany written content
    • Structuring content for engagement
  • Interview the Founder (bi-weekly or monthly) to extract insights, stories, and opinions
  • Translate complex ideas (tech, product, industry trends) into clear, compelling content
  • Adapt tone of voice across:
    • Founder content (personal, opinionated, human)
    • Brand content (clear, confident, strategic)
  • Stay on top of LinkedIn best practices and continuously improve performance
  • Collaborate with our Senior Marketing Manager:
    • Bi-weekly or monthly check-ins for ideation/feedback support
    • Ongoing async communication (email/Slack)

Requirements

What We’re Looking For

  • Excellent writing and communication skills
  • Strong understanding of LinkedIn content that performs
  • Experience owning and managing a content calendar independently
  • Ability to extract insights from conversations and turn them into high-quality posts
  • Comfortable working autonomously while staying aligned with business priorities
  • Ability to simplify complex or technical topics into engaging, accessible content

Nice to Have

  • Experience with HubSpot (or similar social scheduling tools)
  • Background or familiarity with adtech / programmatic advertising
  • Experience working with founders

Benefits

How We Work

  • Remote, flexible working
  • You’ll have regular access to the Founder and team for input and context
  • We expect you to proactively bring content ideas

Engagement Details

  • Initial 1-month paid trial
  • 3-5 days a month
  • Long-term partnership opportunity for the right person

How to Apply

Please send:

  • Examples of LinkedIn content you’ve created (posts or profiles you’ve managed)
  • Portfolio of relevant work
  • Your CV
  • (Optional but encouraged) A short note on how you’d approach Founder-led LinkedIn content in AdTech
  • Your day rate
Apply

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Working at Picnic

2 office days / week – people are encouraged to come in twice a week or more if they can/want to

Core hours 10–4

Company benefits

25 days annual leave + bank holidays
Work from anywhere scheme
Fully stocked snack cupboard
Dog friendly office
Health insurance
Dental coverage
Share options
Salary sacrifice
Teambuilding days
Summer hours
Company shutdown periods
Company wide holidays/offsites
Enhanced maternity leave – up to 16 weeks fully paid
Enhanced paternity leave – up to 8 weeks fully paid
Adoption leave
Pregnancy loss leave
Tax-free childcare
Cycle to work scheme
Employee discounts
Dog friendly co-working space
Sabbaticals
Personal development budgets
Bike parking

Awards & Accreditations

Most Flexible Company

Top 10 - Most Flexible Company

Flexa awards 2026
Pet Friendly

Pet Friendly

Flexa awards 2025
Best Workplace Culture

Best Workplace Culture

Flexa awards 2025
WFA

WFA

Flexa awards 2025
Emerging companies

Emerging companies

Flexa100 2024
Media & Agencies

Media & Agencies

Industry awards 2023
Flex spring

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Company employees:

18

Gender diversity (m:f):

61:39

Funding levels:

£3.3m

Hiring in countries

United Kingdom

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