Freelance Brand Identity Designer

Job Description

Picnic is a fast-growing B2B adtech company building the Inventory Quality Platform category. We have two distinct product lines: Media Solutions (quality-driven media buying for agencies and brands) and Data Licensing (PIQ intelligence for DSPs, SSPs, and curation platforms to integrate into their own systems). Both are powered by PIQ, our Browsing Agent that scores every publisher on the Open Web daily.

Our positioning is strong. Our product is proven. But our brand hasn't fully caught up with where we are as a business. We're looking for a senior brand specialist to help us evolve it.

Working closely with our Marketing Manager and CEO/Founder, your scope covers one core area:

Brand evolution

Specifically: how the palette is applied and weighted, how typography creates hierarchy and authority, how visual language conveys data and precision, how spacing and density shift to feel more sophisticated. The brand needs to work for two distinct audiences — advertisers (agencies and brand marketers) and partners (DSPs, SSPs, curation platforms) — without losing coherence.

You will present a minimum of two directions with a clear recommendation. Both must be shown in context, applied to a realistic brand surface — not just swatches and type specimens. The primary output feeds a website redesign, so at least one application should show what premium and tech-forward looks like on a web surface. It also needs to work across sales decks, LinkedIn, and event materials.

You will produce a consolidated document incorporating all approved decisions — ready for handoff to a web designer and for ongoing use across the business. This is the artefact that makes the work usable: every surface the brand appears on should be able to draw from it.

Requirements

Essential

• Senior B2B brand specialist — portfolio of visual brand evolution work specifically. We want to see elevations of existing brand, not new brand
• Experience in adtech, martech, or a similarly complex B2B technology environment — you need to understand what our audiences care about
• Comfortable working with a founder who has clear creative instincts and will want to be closely involved in direction

Nice to have

• Familiarity with programmatic advertising or the digital media industry
• Track record with founder-led scale-ups at a similar stage

Benefits

How we work

• Remote and flexible
• You'll have direct access to our Marketing Manager (Ellie) and CEO (Matt) who will be closely involved in creative decisions.
• We move fast. We want someone who can make decisions, move at pace.

Engagement Details

• Project-based fee — please include your day rate or project fee range when you apply
• Deliverables:, visual identity evolution (minimum two directions), updated brand guidelines
• Start date: as soon as possible

How To Apply

Please send the following to:

• Portfolio — B2B visual brand evolution work specifically. We want to see how you elevate an existing brand, not build a new one. Show us visual identity work and brand guidelines from the same project — not a design portfolio and a separate strategy deck
• 2–3 most relevant examples — B2B tech, premium positioning, or complex audiences strongly preferred
• A short note on your approach — how do you diagnose what a brand needs before proposing visual direction? What does your audit process look like?
• Day rate or project fee range
• CV or LinkedIn profile