Digital Marketing Manager, SEO Specialist

Job Description

What do we do?

Paddle offers SaaS companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 3000 software sellers in 245 territories globally.

The Role:

We are looking for an analytical and results-driven SEO specialist with at least 3 years background in technical and content search skills as we expand our product offerings and cement our leadership in the digital experience platform space. The ideal candidate will have experience handling technical SEO challenges and optimizing websites for performance against Google’s Core Web Vitals algorithm update.

As a demand generation team member, this person will be responsible for developing innovative and impactful SEO strategies and site search results worldwide that results in revenue increase. They will manage ongoing optimization projects and report on SEO performance. This person will create content where there are gaps, control and drive revenue organic Search with defined quarterly and yearly growth targets. This person will have to work closely with the paid media manager to ensure we capitalise on high intent keywords via organic, so we can spend our budget more efficiently.

They must be passionate about data storytelling, data visualization, testing and experimentation, and using data to drive revenue growth.

What you'll do:

• Responsible for day-to-day website management content updates, which includes ensuring web content adhere’s to the organization's content, SEO, and site governance strategies and best practices

• Participate in the creation and deployment of online and digital content in a variety of formats

• Optimize the user experience across our digital properties, looking for ways to improve our conversion rates across our global regions

• Own the development and distribution of our routine digital analytics reports, this includes ongoing improvement of these reports to maintain their relevance

• Collaborate with others within the organization’s marketing teams to ensure digital teams initiatives are executed

• Brainstorm new and creative growth strategies through digital marketing

• Collaborate with others within the organization’s marketing teams to ensure digital teams initiatives are executed (i.e., working with partner marketing to ensure partners are linking to promoted pages, etc.)

• Work closely with the DG and Content teams to define and align keyword strategy based on content strategy, including on a regional level when needed

• Communicates keyword strategy and keywords to various marketing groups across the organization to align on strategic topics where content is needed

• Collaborate with the Global Demand Generation, Paid Media, Content, and Web teams to facilitate the gathering and reporting of website performance data. Responsibilities include pinpointing crucial metrics, analyzing data, and offering strategic recommendations based on insights and learnings.

• Partner with the Web team to identify, prioritize, and solve issues that impact or inhibit our performance and growth

• Serve as main point-of-contact as needed for projects that Digital is working on, on behalf of other departments within the organization

• Other duties as assigned

We'd love to hear from you:

• Data analytical skills

• Experience with web testing frameworks

• Proficient in GA4 and Looker/ Data studio

• Can create content and brief content writers

• SaaS experience would be nice to have, but not critical

• Experience with using Salesforce and Hubspot on a day to day basis

• Experience using a CMS (content management system)

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We live and breathe our values, which are:

Exceptional Together

Execute with impact

Better than Yesterday

We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives.

We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months of paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.