Field Sales Manager - Schools & Youth Groups, Local Partnerships

Job Description

What you'll bring to the team

The Field Sales Manager is a field-based growth role within Merlin’s Go-To-Market team, responsible for driving revenue through outbound sales, community relationships, schools, youth groups, and local partnerships, while working closely with internal teams to achieve volume and revenue targets.

Location: LEGOLAND California Resort (preferred)

Qualifications & Experience

Key Responsibilities

• Drive proactive outbound sales through cold outreach, in-market prospecting, and relationship development.

• Source and convert net-new business across schools, youth groups, community organizations, and local partnerships.

• Identify, secure, and manage partnerships, marketing initiatives, and advertising opportunities with local and regional stakeholders.

• Develop, sell, and close incremental revenue opportunities aligned to GTM strategy and business priorities.

• Collaborate with the GTM Director and National Schools Manager on strategic planning and growth initiatives.

• Build tailored offerings, processes, and experiences that align partner objectives with Resort goals across the full customer journey.

• Support deal structuring, negotiations, and implementation of new products, pricing, tickets, and booking strategies.

• Own performance and reporting for assigned revenue streams, ensuring accountability to volume and revenue targets.

• Lead school and youth group channels, ensuring operational execution, communication, and program delivery across touchpoints.

• Partner cross-functionally with Marketing, Operations, eCommerce, Revenue Management, and Reservations teams.

• Maintain awareness of capacity, seasonality, and operational constraints to inform planning and execution.

• Support events, trade shows, and community initiatives to enhance brand visibility and customer engagement.

• Act as a connector between functional teams and on-site operations to ensure seamless execution and best-in-class booking and conversion processes.

Qualifications and Experience:

• 5–10 years of experience in outbound sales, business development, sponsorships, or partnerships.

• Background in hospitality, attractions, entertainment, or experiential businesses, with preference for youth-, school-, or education-focused markets.

• Experience planning private events, managing youth group contracts, and working with booking/reservation systems and CRM tools.

• Proven ability to generate leads independently, drive outbound sales, and deliver revenue growth.

• Strong commercial mindset with expertise in relationship-building, negotiation, and cross-functional collaboration.

• Comfortable working in matrixed, cluster-based environments with strong knowledge of the local market.

• Highly organized, self-directed, resilient, and results-driven, with strong accountability and time-management skills.

• Bachelor’s degree in Business, Hospitality, Marketing, or related field, plus a valid driver’s license.

Benefits

• Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.Paid Time Off (PTO).
• Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
• Recognition Programs and Rewards.
• 401(k) Program: Save for the future with company matching contributions.
• Tuition Reimbursement Programs: Get support for further education and career growth.
• Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Pay Range

Compensation between USD $72,000.00/Yr.-USD $80,000.00/Yr.