Web Content Executive

What you'll bring to the team

Web Content Executive

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

We’re looking for a detail-oriented and fast-paced Web Content Executive to join our SEO & GEO team. In this role, you’ll be responsible for building and publishing high volumes of web pages within our CMS, supporting our global SEO and Generative Engine Optimisation (GEO) strategy.

Working from clear briefs, you’ll ensure pages are accurately built, optimised, and delivered on time—without compromising on quality. You’ll play a key part in improving search visibility across both traditional search engines and emerging AI-powered search platforms.

Key responsibilities include:

• Building and publishing CMS pages efficiently and accurately
• Implementing on-page SEO (meta data, headers, URL structures)
• Supporting GEO and AI search optimisation strategies
• Conducting thorough QA checks to ensure accuracy and performance
• Collaborating with SEO, content, and marketing teams to deliver at pace

Qualifications & Experience

We’re looking for someone who has the right mindset and approach to succeed in a fast-moving digital environment.

• Strong attention to detail with a focus on accuracy
• Tech-savvy with confidence in learning and using digital tools and systems (CMS experience desirable)
• Highly organised with excellent time management skills
• Reliable and consistent, with strong timekeeping
• Able to work at pace while maintaining quality
• A proactive self-starter who can take ownership of tasks
• Comfortable managing multiple priorities in a busy environment
• Strong communication and teamwork skills

Benefits

• A competitive annual salary
• 28 days holiday (including bank holidays)
• ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…

Pay Range

Competitive