Senior Marketing Manager - NA Gateway

What you'll bring to the team

Qualifications & Experience

Senior Creative & Media Marketing Manager Gateway NA

ROLE Summary

As the Senior Creative & Media Marketing Manager Gateway NA in the Gateway NA & APAC cluster, you will play a key part in developing and implementing innovative, data-driven marketing campaigns and activations that drive consumer demand for your cluster, to achieve revenue targets and enhance the guest experience for your cluster, whilst maximizing marketing ROI.

You will work as part of a lean Go-to-Market team alongside PR, with support from the Global COEs including, Marketing, Consumer Proposition and Indirect Sales.

Attractions within your remit include Madame Tussauds in Las Vegas, Nashville, Hollywood and PPWoP Chicago, PPWoP Michigan, Peppa Camp DC, BP Arizona, SEA LIFE Centres in Arizona, Charlotte, Kansas and Michigan and Wondra Chicago.

Global Marketing will become the CoE team, providing strategic direction, specialist expertise and best practice frameworks to support the Go to Market teams and enhance execution within the region and clusters.

You will work closely with other specialist teams within the Growth function, including Global Brand and Global Insights and Strategy; and outside of the function, including Finance, People and Merlin Magic Making (the innovation arm of Merlin).

The key to success will be working together as a high performing and collaborative team within this matrix to deliver the primary revenue for your cluster and contribute to your region’s annual targets.

This role requires a dynamic and passionate marketer with a “can-do” attitude, a good understanding of both digital and traditional marketing, a strong commercial focus and drive for results.

Key Accountabilities

Marketing Strategy: Be a key contributor in developing the marketing strategy for your cluster led by the GTM Director, aligning with the company’s overall business objectives. Ensure a cohesive and impactful brand presence across your market.

Campaign Planning & Activation/Execution: Lead the planning, development, and activation/execution of compelling integrated marketing campaigns for your cluster and experiences that engage and inspire our target audiences and deliver our customer, brand and commercial objectives.

Creative Development and Adaptation: Creative campaign development and adaptation, from brief to execution, ensuring alignment with brand positioning, audience insight, and business goals; working in conjunction with the global team.

Brand Management: Work closely with the Global Brand to align marketing efforts with brand strategies and frameworks and drive brand growth. Ensure consistent brand messaging and identity across all marketing activity.

Cross-Functional Collaboration: Deliver our marketing objectives by embracing matrix working and building partnerships across Merlin and with external agencies to ensure strategies are integrated across all customer touchpoints.

Customer Insights & Analytics: In collaboration with the Global Insights and Strategy team, drive customer engagement by placing target customers at the heart of marketing plans, ensuring a deep understanding of customer behaviour, market trends, and the competitive landscape.

Cluster Marketing: Work as a team with your cluster to support your GTM Director by developing marketing plans that deliver our cluster objectives. Drive relevance and effectiveness by ensuring any global activity is adapted effectively to meet local market needs. Use frameworks provided for regional teams to help achieve local marketing goals and build best practice.

Leadership. Role model Merlin values and behaviours to all team members around you, helping to foster a culture of creativity, collaboration, and excellence.

Measurement & Budgets: Provide regular reporting and insight to senior leadership, making data-driven recommendations for continuous improvement. Manage the cluster marketing budget, ensuring optimal allocation of resources across campaigns and regions with no overspend.

Critical Interfaces (WHO DO you work with)

Interfacing Role (Who you work with)

Nature of Interface (What you work on)

Operations Business Lead (GM/DD)

Develop and activate effective marketing plans that support delivery of business objectives.

Revenue Management

Marketing plans that deliver against cluster revenue objectives (RPC, ARR, admissions and hotel revenue, pricing, tactical offers)

Channel Owners (Trade, Partnerships etc)

Aligned channel and marketing plans that deliver against cluster volume and revenue targets

Brand

Marketing plans that align to global and regional brand priorities.

Content

Collaborate on content strategy & plans and ensure alignment with marketing activity.

PR

Aligned PR plans that deliver against cluster volume and revenue targets

External agency partners

Brief and collaborate on media/activation plans for your attractions to deliver against marketing objectives

Experience and Qualifications

• 5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
• Excellent verbal and written communication skills
• Proven success in developing and executing integrated marketing campaigns
• Experience working within complex organizations and collaborating with different teams, balancing priorities.
• Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
• Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
• Excellent stakeholder management
• Proven experience managing marketing budgets and demonstrating marketing ROI. Robust commercial understanding in particular the role marketing plays in business performance.
• A passion for the entertainment and tourism industry, with a customer-first approach to marketing.

MERLIN VALUES

We Care

• Go above and beyond for both guests and colleagues, showing thoughtfulness in every interaction.
• Uphold uncompromising standards of safety, security, and welfare, prioritising the well-being of everyone.
• Actively contribute to making a positive impact on the environment and local communities, demonstrating social responsibility in all decisions.

Own Your Craft

• Continuously sharpen your expertise, seek personal growth, and help others to develop in their roles.
• Actively listen to feedback and integrate it into improving performance.
• Stay curious and draw inspiration from both the industry and the broader world to keep at the cutting edge of entertainment.

Drive and Discover

• Take ownership of your work, delivering excellence by seeing tasks through to completion.
• Prioritise tasks that have the greatest impact, focusing on quality over quantity.
• Proactively explore new opportunities to improve guest experiences, taking calculated risks to drive innovation.

Go Together

• Foster strong, trusting relationships by collaborating with colleagues across teams, locations, and cultures.
• Work together to solve problems, leveraging diverse perspectives to find the best solutions.
• Commit to decisions once made, and act swiftly to drive progress and deliver results.

Enjoy the Ride

• Bring a sense of fun, positivity, and energy to the workplace, creating a joyful environment.
• Support and encourage others during challenges, viewing setbacks as opportunities to learn and grow.
• Cultivate a welcoming atmosphere where people feel valued, included, and like they belong.

Benefits

🎉 Benefits of Joining Merlin Entertainments! 🎉

🏥 Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.🌴 Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!🎢 Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions. 🎡🏆 Recognition Programs and Rewards: Celebrate your achievements and hard work!💼 401(k) Program: Save for the future with company matching contributions.📚 Tuition Reimbursement Programs: Get support for further education and career growth.🚀 Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments! 🌟✨