Head of Customer Acquisition

Job Description

Purpose of the role
Lead and manage the Customer Acquisition Leads within a defined geographical area. Drive strategic customer acquisition efforts aligned with commercial goals, ensuring growth in new business volume, revenue, and market share.

Responsible

Strategic Business Development

• Define and execute regional strategies to identify and convert high-potential prospects into programme customers.
• Guide and support Customer Acquisition Leads in outbound pipeline, pipeline management, and opportunity qualification.

Leadership & Coaching

• Provide leadership, coaching, and performance management to Customer Acquisition Leads.
• Ensure consistent execution of acquisition strategies across the region.

Customer Engagement

• Build and maintain senior-level relationships with key prospects.
• Support Leads in tailoring value propositions and presentations to customer needs.

Sales Process Oversight

• Oversee negotiation and closing of global and regional tenders.
• Ensure sales pipeline fulfillment for onboarding and post-sales success.

Performance Monitoring

• Track and analyze acquisition metrics across the region.
• Address underperformance and pipeline gaps proactively.

Accountable for

• New Business Volume & Revenue for the geographical area.
• Lead Performance & Conversion Rates.
• Customer Satisfaction (NPS) for newly acquired customers.

Consulted about

• Regional market dynamics and competitor activity.
• Customer feedback and unmet needs.
• Product gaps and innovation opportunities.

Critical Competencies

• Strategic business development
• Regional market expertise
• Negotiation and influencing
• Coaching and leadership
• Financial and analytical acumen
• Cross-functional collaboration
• Logistics and supply chain knowledge

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law.
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