Growth Influencer Marketing Manager

Job Description

Hey! We're Huel, and we're pleased to meet you 👋

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Growth Influencer Marketing Manager (12 month fixed term contract) position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

We’re on the hunt for an experienced Growth Influencer Marketing Manager to lead and grow our UK influencer programme on a 12-month fixed term contract.

This is a high-impact role where you’ll own the strategy and execution, managing top and mid-tier talent, building strong partnerships, and driving real results for Huel.

You’ll work closely with our wider marketing and product teams to fuel major launches, grow our brand, and scale customer acquisition efficiently, all while keeping an eye on long-term profitability.

We’re after someone who’s innovative, data-driven, and thrives in a fast-paced, creative environment. You’ll need to think big, act fast, and get things done. Here's an insight into your day to day:

• Top/Mid-Tier Influencer Management: Book, brief, and manage top & mid-tier influencer partnerships and gifting strategies.

• Campaign Execution: Support product launches and day-to-day campaigns, from negotiations and contracting to content delivery and reporting.

• Relationship Building: Develop strong relationships with top & mid-tier influencers, agents, and partners to reinforce brand love.

• Talent & Opportunity Spotting: React quickly to big influencer/celeb opportunities, identify risks/issues early, and resolve them fast.

• Performance Tracking: Report weekly and monthly on campaign results, using data to optimise campaigns and inform strategy.

• Post-Campaign Analysis: Deliver clear insights on performance (e.g., conversions, CAC, CTR, AOV) and share learnings to continuously improve channel effectiveness.

• Partnership Ads: Manage the partnership ads process alongside performance teams.

• Budgets & Compliance: track spend, and work with Legal to ensure contracts, usage rights, and ASA compliance.

• Cross-Functional Collaboration: Partner with PM, PR, and social teams to provide content for their channels and support broader campaigns.

What we're looking for in you

This role will best suit someone with a minimum of 4-5 + years of experience working in influencer marketing, podcasting, YouTube, or growth marketing, ideally in a brand or agency setting. You’ll also need:

• A strong grasp of performance marketing metrics (CPM, CAC, CPA, CTR, AOV) and experience translating data into actionable insights.
• Have hands-on experience managing influencer campaigns, ideally within an in-house team structure.
• To be a strategic, creative thinker with a growth mindset focused on ROI, scalability, and continuous improvement.
• Have a solid grasp of the creator economy, with awareness of trends, best practices, and platform dynamics.
• To be a clear communicator with confidence in influencer negotiations. This is going to be an essential for the role, along with experience in budget tracking and optimisation, even if not the final budget owner.
• To be a collaborative team player who works well with cross-functional teams like performance marketing, PR, social and brand.
• Bonus if you are familiar with tools like Podscribe, Upfluence, Creator Marketplace, or similar platforms.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

🕖 Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.

🌴 30 days annual leave PLUS bank holidays

🥤 Free Huel to keep you going

🏖️ 2 weeks a year to work remotely from anywhere!

🐾 Dog friendly

🙋 Paid Volunteering Days

🏋️ Free on-site gym with free classes, and we will give you your own nutrition plan

🧘 Free on-site wellness area offering infrared saunas and an ice bath🧘

🧠 Free 1-on-1 therapy provided by Self-Space.

🏥 Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

⚡ Electric Car Scheme with onsite charging

🚴Cycle to Work Scheme

🤰 Enhanced Family Leave

👪 Workplace Nursery Scheme

🎓 Huel Academy

💸 Paid Employee Referral Scheme

🎉 Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.

Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.

Meet our teams here.