Growth Influencer Marketing Manager

Job Description

Hey! We're Huel, and we're pleased to meet you 👋

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Growth Influencer Marketing Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

We’re on the hunt for a hands-on, performance-focused Growth Influencer Marketing Manager to help us build and scale an “influencer army” that drives real business results. This role is all about execution, you’ll be responsible for growing our affiliate influencer ecosystem through platforms like LoudCrowd and TikTok Shop, turning thousands of creators into high-performing sales drivers.

Here at Huel, no two days will be the same, but here’s a flavour of your day-to-day:

Influencer Affiliate Growth

• Scale our affiliate influencer base through LoudCrowd, TikTok Shop, and internal recruitment

• Recruit, activate, and nurture a wide-reaching network of creators focused on driving conversion

• Build and manage monthly comms calendars, content briefs, and incentive programs to keep the community engaged

• Launch challenge-based activations, product send-outs, and GWP strategies to boost creator performance

• Identify and amplify top-performing content in partnership with Paid Media and Social teams

TikTok Shop Execution

• Own our TikTok Shop presence, from lives calendar and inventory planning to creator partnerships and commission strategies

• Manage daily communication with TikTok reps, creators, and partners

• Drive live shopping performance through strategic promos, presenter briefing, and real-time support

• Generate and distribute product kits, manage sample tracking, and ensure seamless execution

• Track and report weekly performance, and continuously test and optimise to improve ROI

• Manage agency partners to scale channel growth and efficiencies

Campaign Management & Launches

• Lead influencer and affiliate amplification of major product launches

• Partner with CRM, Ops, Social, and Paid teams to deliver seamless cross-channel campaign execution

• Ensure product sampling, creator rewards, and asset management are tightly run and performance-focused

Performance & Optimisation

• Monitor and report weekly performance across all influencer/affiliate programs

• Optimise for key growth metrics such as CPA, CTR, CVR, ROAS, and incremental revenue

• Use performance data to test, iterate, and scale programs efficiently

• Manage program budgets and ensure high return on spend

What we're looking for in you

• You'll bring 3-5+ years of experience in affiliate influencer marketing or growth marketing, ideally from a brand or agency environment.

• You'll have a strong understanding of performance marketing, including metrics like CPA, CAC, CTR, AOV, and ROAS.

• Ideally you'll have built or scaled affiliate-powered creator programs and know how to drive results through performance-focused influencer engagement.

• You'll be data-driven, analytical, and comfortable optimising programs based on performance insights.

• You'll understand the creator economy and how to leverage TikTok Shop and affiliate tools to recruit, engage, and retain creators.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

🕖 Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.

🌴 30 days annual leave PLUS bank holidays

🥤 Free Huel to keep you going

🏖️ 2 weeks a year to work remotely from anywhere!

🐾 Dog friendly

🙋 Paid Volunteering Days

🏋️ Free on-site gym with free classes, and we will give you your own nutrition plan

🧘 Free on-site wellness area offering infrared saunas and an ice bath🧘

🧠 Free 1-on-1 therapy provided by Self-Space.

🏥 Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

⚡ Electric Car Scheme with onsite charging

🚴Cycle to Work Scheme

🤰 Enhanced Family Leave

👪 Workplace Nursery Scheme

🎓 Huel Academy

💸 Paid Employee Referral Scheme

🎉 Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.

Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.

Meet our teams here.