4 days/week at home

A little flex time

Dog friendly

Job Description

Our mission is to make meaningful learning a part of your everyday 🧠. The shelf life of our skills is now less than 5 years. So, if you stopped learning today, your skills would soon be irrelevant. Think that’s a big problem? You’d be right.

Enter HowNow. Founded in 2019, our Learning and Skills Platform is disrupting the way people learn and upskill through technology. Whether it's finding a quick answer, learning skills or tapping into shared knowledge, we make it easy for people to learn what they need, when they need it.

Already used by fast-growing scale-ups and global enterprises, such as Trainline, Depop and Sanofi, we’re pushing the boundaries of how people learn.

Hi I'm Nirosha, the Head of Marketing at HowNow 👋🏾. We're looking for an experienced Senior Growth Marketing Manager to join us. It’s a really exciting time - last year, we saw our ARR and headcount grow by 50%, launched a number of head-turning campaigns, and signed our biggest ever customer.

Our pipeline is almost completely created by marketing so it’s fair to say we take marketing seriously. Our priorities are to win on brand, deliver on the promise and become the most loved learning company on the planet.

You’ll be a data-driven marketeer, who has experience across the full-marketing mix, including paid media advertising, content marketing, social media, webinars and events, to continue building brand awareness, pipeline, and revenue.

Alongside the opportunities to develop and grow your career, we're a fun and friendly bunch. Have a watch of the video below to get an understanding of what it's like to work here.

Day-to-day tasks will include 📩

  • You'll lead demand generation strategy for HowNow products, aligning with sales to drive brand awareness and pipeline growth.
  • You'll execute multichannel campaigns, including paid advertising, to generate MQLs and sales pipeline.
  • You'll oversee ad creation, web analytics, and budget management across platforms.
  • You'll build an inbound demand engine to position HowNow as a leading Learning and Skills platform.
  • You'll collaborate on compelling content creation to communicate HowNow’s value proposition.
  • You'll develop and maintain HubSpot capabilities, including lead scoring and reporting.
  • You'll analyse ROI across acquisition channels and use insights to optimize marketing efforts
  • You'll enhance B2B tech stack and processes to improve synergy between sales and marketing.

The key things that we will be looking for in applicants 🔑

  • You have experience in leading the execution of demand generation strategies in B2B Marketing/SaaS
  • You have hands-on experience with Paid Marketing channels
  • You have experience driving results via multi-channel marketing (SEO, SEM, Paid Social, and Organic)
  • Strong writing and communication skills
  • You have passion for experiments and data: strong analytical skills with the ability to delve into the detail as well as see the bigger picture.
  • You are experienced with marketing automation and CRM systems, preferably Hubspot which is what we’re currently using

What you’ll get:

💰 Our salaries are calculated using a SaaS benchmarking tool called (Figures). Happy to disclose upon application. You’ll also receive a 10% performance based bonus on top.

🏡 Hybrid working (2x a week in our London office, Tuesday and Thursdays) and flexible working hours

🌍 Work From Anywhere, for up to two weeks per quarter, which you can read about here

💆 Wind-down Fridays. No meetings from 2pm onwards on Fridays, for you to wind down for the weekend. Our HowNow’ers use this time to exercise, study, or spend some time with their family and friends, which you can read about here

👼🏼 Enhanced maternity and paternity policies which you can read about here

🌴 25 days holiday, plus bank holidays and your birthday day off

💰 An enhanced employee pension scheme

👩🏾‍⚕️ Private health insurance through Vitality

📚 An annual £500 learning and development budget

🐶 Dog friendly offices - we love our pets! 🐾

🤩 Monthly socials, which have included mini-golf, Hijingo, shuffleboarding, 5-a-side football and Badminton

💡 Access to the very best learning platform out there (HowNow+) to keep you at the top of your game

🚲 Cycle to Work scheme

What's next? 🤔

Once you've applied, we'll get back in touch with you. This is usually within the next 3 working days. Sometimes it can take slightly longer, but we will get back to you as soon as we can, irregardless of what the outcome of your application is.

  1. You'll be invited to a 45-minute video call with Dom, our Senior Talent Partner.
  2. A 45 minute interview with Nirosha (Head of Marketing) so you can understand the role in more depth, and get to know each other better
  3. A task delivered to a panel that'll include Nelson Sivalingam (CEO and Co-Founder), Nirosha Methananda (Head of Marketing) and Chris Chesterman (Head of Sales)

Company benefits

Work from anywhere scheme – 2 weeks per quarter
25 days annual leave + bank holidays
Work from home allowance
Co-working space allowance
Teambuilding holidays
L&D budget
💆Wind-down Fridays. No meetings from 2pm-6pm on Fridays, for you to wind down for the weekend. A few ways our HowNow’ers use this time is to exercise, study, or spend some time with their family and friends
🏖️Workcations. We try to get our Mumbai and UK teams together to brainstorm in person over a company retreat. We’ve previously met in Goa, Turkey, and Copenhagen
💡Access to the very best learning platform out there (HowNow+) to keep you at the top of your gam
🤩Monthly socials, which have included mini-golf, Hijingo, shuffleboarding, 5-a-side football and Badminton
Employees are largely happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can find the perfect balance of life and work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Working at HowNow

Company employees


Gender diversity (male:female)


Office locations

Shoreditch, London and Mumbai, India

Funding levels


Hiring Countries


United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
EdTech & Education

EdTech & Education

Industry awards 2023

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