Senior Growth Marketing Manager

Job Description

Our mission is to make meaningful learning a part of your everyday 🧠. The shelf life of our skills is now less than 5 years. So, if you stopped learning today, your skills would soon be irrelevant. Think that’s a big problem? You’d be right.

Enter HowNow. Founded in 2019, our Learning and Skills Platform is disrupting the way people learn and upskill through technology. Whether it's finding a quick answer, learning skills or tapping into shared knowledge, we make it easy for people to learn what they need, when they need it.

Already used by fast-growing scale-ups and global enterprises, such as Trainline, Depop and Sanofi, we’re pushing the boundaries of how people learn.

Hi I'm Nelson, the CEO and Co-Founder at HowNow 👋🏾. We're looking for an experienced Senior Growth Marketing Manager to join us. It’s a really exciting time - last year, we saw our ARR and headcount grow by 50%, launched a number of head-turning campaigns, and signed our biggest ever customer.

Our pipeline is almost completely created by marketing so it’s fair to say we take marketing seriously. Our priorities are to win on brand, deliver on the promise and become the most loved learning company on the planet.

You’ll be a data-driven marketeer, who has experience across the full-marketing mix, including paid media advertising, content marketing, social media, webinars and events, to continue building brand awareness, pipeline, and revenue.

Alongside the opportunities to develop and grow your career, we're a fun and friendly bunch. Have a watch of the video below to get an understanding of what it's like to work here.

Day-to-day tasks will include 📩

• You’ll develop and execute comprehensive growth marketing & demand generation strategies to drive qualified leads, brand awareness and pipeline growth.
• You’ll work across a diverse channel mix, including paid advertising SEO/SEO (managed in-house), content marketing and social media, webinars and events to design and execute a data-led campaign that drives sales pipeline
• You’ll own and optimise the entire lead generation funnel, from top-of-funnel awareness to bottom-of-funnel conversion.
• You will collaborate with cross-functional teams including Product and Content Marketing, Sales and Customer Success, to align demand generation initiatives with business goals.
• You’ll utilise a data-driven approach to continually analyse campaign performance, identify areas for improvement, and optimise tactics for maximum ROI.
• You’ll develop compelling content and messaging tailored to target audiences and buyer personas.

The key things that we will be looking for in applicants 🔑

• You have experience in leading the execution of demand generation strategies in B2B Marketing/SaaS
• You have experience with Paid Marketing channels
• You have experience driving results via multi-channel marketing (SEO, SEM, Paid Social, and Organic)
• Strong writing and communication skills
• You have passion for experiments and data: strong analytical skills with the ability to delve into the detail as well as see the bigger picture.
• You are experienced with marketing automation and CRM systems, preferably Hubspot which is what we’re currently using

What you’ll get:

💰 Our salaries are calculated using a SaaS benchmarking tool called (Figures). Happy to disclose upon application. You’ll also receive a 10% performance based bonus on top.

🏡 Hybrid working (2x a week in our London office, Tuesday and Thursdays) and flexible working hours

🌍 Work From Anywhere, for up to two weeks per quarter, which you can read about here

💆 Wind-down Fridays. No meetings from 2pm onwards on Fridays, for you to wind down for the weekend. Our HowNow’ers use this time to exercise, study, or spend some time with their family and friends, which you can read about here

👼🏼 Enhanced maternity and paternity policies which you can read about here

🌴 25 days holiday, plus bank holidays and your birthday day off

💰 An enhanced employee pension scheme

👩🏾‍⚕️ Private health insurance through Vitality

📚 An annual £500 learning and development budget

🐶 Dog friendly offices - we love our pets! 🐾

🤩 Monthly socials, which have included mini-golf, Hijingo, shuffleboarding, 5-a-side football and Badminton

💡 Access to the very best learning platform out there (HowNow+) to keep you at the top of your game

🚲 Cycle to Work scheme

What's next? 🤔

Once you've applied, we'll get back in touch with you. This is usually within the next 3 working days. Sometimes it can take slightly longer, but we will get back to you as soon as we can, irregardless of what the outcome of your application is.

1. You'll be invited to a 45-minute video call with Dom, our Senior Talent Partner.
2. A 45 minute interview with Nelson (CEO & Co-Founder) so you can understand the role in more depth, and get to know each other better
3. A task delivered to a panel that'll include Nelson Sivalingam (CEO and Co-Founder), Chris Chesterman (Head of Sales) and Gary Stringer (Senior Content Marketing Manager)