Head of Brand

Job Description

We’re looking for a Head of Brand to join our growing team, working closely with our senior leadership team in shaping and driving the overall brand strategy. This will include creating brand trust, increasing awareness and driving customer acquisition, engagement and loyalty.

As Head of Brand, you will work closely with the VP of Growth, primarily focusing on leveraging data and analytics to inform decision-making and optimise brand performance. You will take ownership of the brand strategy and execution of such strategy and ultimately grow Hertility into a household brand. Key responsibilities will include but not be limited to:

• Brand Strategy: Lead the development of comprehensive brand strategies that align with overall business goals and target audience preferences across three areas: DTC, B2B and Clinical Partnerships.
• Data Analysis and Insights: Utilise data analytics tools and methodologies to track brand performance, monitor market trends, and identify growth opportunities.
• Brand Storytelling: Lead the development of cohesive brand narratives that capture the essence of our brand and resonate with our audience. Ensure consistency in messaging and storytelling across all brand touchpoints.
• Creative Strategy: Work closely with our Senior Creative Strategist to develop creative strategies that align with Hertility's vision, values, and business objectives. Translate marketing goals into innovative concepts and campaigns that engage and inspire our audience.
• Creative Direction: Provide clear direction and feedback to creative teams, including designers, copywriters, photographers, and videographers. Inspire and mentor team members to push the boundaries of creativity and deliver exceptional work.
• Visual Identity: Define and maintain the visual identity of the brand, including logo design, colour palette, typography, and imagery. Oversee the creation of assets that reflect our brand aesthetic and ethos.
• Social Strategy: Work closely with the Social Media Manager to develop a strategy that propels our social media performance through the delivery of all content and efficient tracking, across all social platforms.
• Campaign Conceptualisation: Support the Brand and Growth teams to create concepts for integrated marketing campaigns that drive brand awareness, engagement, and loyalty, then work with teams to ensure a seamless execution.
• Brand Performance Tracking: Establish OKRs to evaluate the effectiveness of brand initiatives and campaigns. Continuously monitor and analyse data to measure ROI and optimise strategies accordingly.
• Collaboration and Partnership: Foster strong partnerships with internal and external stakeholders, including partners, influencers, and brand ambassadors. Collaborate closely with Growth, Product, and wider teams to ensure alignment and consistency in brand messaging and execution.
• Team Management: Manage the brand team which consists of our Senior Creative Strategist, Social Media Manager and Content Creators.
• Budget Management: Manage the brand budget effectively, allocating resources to initiatives that deliver the highest impact and ROI.
• Brand Guidelines: Develop and maintain brand guidelines to ensure consistency in messaging, visual identity, and tone across all channels and platforms.

Requirements

• Proven experience (8+ years) in a similar role, preferably in a fast-paced start-up environment.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights for brand awareness and performance.
• Proficiency in data analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• A deep understanding of marketing channels and what works for creating brand awareness and building reputation.
• An understanding of the customer acquisition journey and the role brand plays within that.
• Strong conceptual thinking and storytelling abilities, with a knack for turning insights into compelling narratives.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
• Demonstrated leadership experience, with the ability to inspire and motivate team members.
• Ability to thrive in a dynamic and rapidly evolving environment.

Benefits

We are a dynamic team revolutionising women’s health. As a Head of Brand, in addition to an annual salary of between £60,000 and £80,000 you will get:

• 33 days paid holiday allowance (including public holidays).
• Company laptop.
• Flexible working hours - we trust that our team can manage their time and will get the job done.
• 5% pension scheme matched by 4% employee contribution.
• Mental health support from an in-house counsellor.
• Free access to Hertility Health products and services, including free-of-charge hormone and fertility tests and discount codes for employee friends and family.
• Opportunities for further learning and development.
• Enhanced Family Leave policy (maternity leave/paternity leave/ adoption leave).
• Progressive health leave (menstruation and menopause policies).

Equality & Diversity:

Hertility Health is an equal-opportunity employer that is committed to diversity and inclusion both within the workplace and throughout our application process. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We understand that applying for a new job takes a lot of work and we value your time. We are looking forward to reading your application.