Lifecycle and Website Marketing Manager (Retail)

Job Description

👋🏻 Hello, we're Laka

You might not have heard of us yet - that's OK, you've found us now - come and find out more about our journey...

Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it’s something people stand with, not against.

Our model: Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.

Take a closer look at exactly what this means and how it works here.

What have we been up to since then...?

In a nutshell, we've been very busy! Here are a few of the massive achievements we've had:

🚀 Raised an awesome Series A investment round of over $13m

🚀 Grown the team to over 50 Lakanauts, based across the UK and NL, enabling a choice-based, remote-first way of working

🚀 Launched Laka in a total of 5 countries, essentially helping more people in more places!

🚀 Captured the UK and NL enthusiast cyclist market and expanded into commercial business partnering

🚀 Been awarded 'Best Cycle Insurance Provider' (for the past 6 years in a row - go us! 🥳)

🚀 Opened 3 shiny new offices in London, Bristol & Amsterdam to provide spaces for people to collaborate as they like

🚀 We've also achieved a 5* rating on Google Reviews and Glassdoor - go check us out!

Help us continue to change an outdated industry...

We’re growing real fast on our path to make the Laka collective model the industry standard and we’re expanding across segments, products, and territories. We’re looking for innovative, bold and brave minds to help us build the world’s best insurance company.

🤘🏼 The role

We’re looking for a Lifecycle Marketing Manager to drive customer engagement through targeted campaigns and personalised experiences. You'll design and execute CRM campaigns for activation, retention, and upsell, manage key transactional communications, and optimize the website for better conversions. You’ll also create automated workflows and nurture streams to guide customers through their journey. If you’re passionate about lifecycle marketing and delivering impactful results, we want you on our team!

What you'll be getting up to:

• Lifecycle Marketing
• Develop lifecycle stages based on customer data (e.g., new sign-up, conversion, retention, win-back) and design campaigns for each stage.
• Execute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunities
• Be accountable for our essential transactional customer communications
• Personalise messaging based on customer segmentation
• Website Management
• Ensure that the website effectively communicates product benefits and maximises conversion into the product experience.
• Automation and Workflow Development
• Design and implement automated workflows and nurture streams for different segments and lifecycle stages.
• Use our CRM tool to set up triggers, rules, and workflows that guide customers through the journey.

Requirements

👉🏻 This role will be a great fit if you have:

• 4+ years experience in high-growth D2C company
• Strong technical marketing skills and hands-on experience working with CRM platforms required. Experience working with CMS platforms preferred, desire to learn a must.
• Experience working with Customer.io, Webflow and coding languages (liquid, CSS, HTML) are an advantage
• What success looks like
• Measurable improvement in the performance of our CRM campaigns and Website metrics
• Quality of the customer experience as delivered through the website and our emails is significantly improved
• Collaborating with other teams
• Work with the Market Leads to develop customer segments, positioning and messaging
• Work with the Market Leads and Product Manager to deliver CRM campaigns

Benefits

🌟 Our perks

What can you expect from working at Laka?

🏠 Remote-first way of working - you choose whether you work from home or our beautiful offices in London & Bristol (we have no minimum expectation of how many days you come in, although we'd love to see your friendly face!)

📈 Share options - we want you to be rewarded for Laka's success - everyone in the business is granted share options when they join

💰 Company bonus scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually

🌴 Annual leave - 25 days holiday (plus bank holidays), with the option to roll over up to 5 days per year

💶 Pension scheme - Laka pays 3% of your base salary into your pension to help you save for the future

💊 Private medical insurance - we’ll give you individual private cover, with the option to add partners & dependants too (at a small cost)

🖥 Home set-up allowance - in addition to letting you choose the kit you want (MacBook or Windows laptop, plus additional equipment like screens, keyboard, etc), we'll also give you a one-off budget of £200 to get anything else you want in order to make your homeworking environment a comfortable place to be

🍽 Lunch on us - £15 every first Wednesday of the month to enjoy lunch on Laka - pop out locally with people in the office, or order-in at home, the choice is yours

💃 Company-wide events - we love getting everyone together as much as possible - expect regular events throughout the year, for team building, bonding, and general good old-fashioned fun!

🎳 Monthly socials - as if quarterly company events weren't enough, we also give each office a budget for a monthly social activity (think anything from low-key dinner & drinks through to adventure golf, paddleboarding, bowling, electric darts, trampoline parks and more!)

👚 Laka swag - we'll give you some lovely Laka kit to get you started, including a jumper & t-shirts so you can feel (& look) like part of the family

🚴 Laka credit - for all you cyclists, we'll give you £10 credit per month towards insuring your bike(s) with us - plus give you access to a bunch of cycling industry discounts

🧠 Mental health support - unlimited support via Spill, including one-to-one therapy sessions

🌈 Belonging at Laka

We're committed to building and sustaining a business that promotes diversity, equity, inclusion and belonging - our customer collective is broad and inclusive, and we'd like our own people to be too. We're fast becoming a global community of people and we believe each person's unique qualities should be celebrated as they are a huge part of what makes Laka a great place to be. We'd love you to bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or anything else that makes you, you. If you’d like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing support@laka.co.uk.