Senior Channel Manager

Job Description

Wholesale Channel Manager – TENZING Energy Drink

Function: Beyond Beer - Commerce – Off-Trade

Salary: £71,080 - £79, 442 plus 15% benefits allowance (can be taken as cash), and further benefits listed below

Contract: Permanent

Location: London / Remote with regular travel to London

Latest Closing Date: 7th May 2025. Please note where we receive high volumes of applications we may choose to close the vacancy early so don't delay applying!

Exciting news from HEINEKEN UK: TENZING, the award-winning natural energy drink founded in 2016, has secured investment from HEINEKEN UK for a minority stake in the brand. This investment will support the ongoing growth of TENZING and establish a working relationship that will leverage insights across both companies.

The energy drinks market in the UK is valued at £2.2 billion, expanding by 8% annually, with TENZING rapidly emerging as the fourth largest functional energy drink in UK grocery stores. This makes TENZING the only brand among the top 10 that uses entirely natural ingredients. It stands out as the sole natural energy drink available on a large scale, being 100% plant-based, low in calories, and made with genuine fruit. TENZING offers a refreshing alternative to artificial energy drinks.

We are looking for an engaging candidate to bring this exciting partnership to life within our HEINEKEN UK team.

About the Role
In this role, you’ll report to the Beyond Beer Business Unit and deliver the commercial and execution strategy for launching TENZING within the wholesale channel, working closely with our Off-Trade customers.

Your focus will be on driving the TENZING brand growth and implementing a strong sales strategy. You’ll build and maintain strategic customer relationships, manage pricing and trade marketing execution, and leverage category insights to ensure our brands grow in a scalable, commercially sound, and sustainable way.

Some of the role’s key responsibilities include:

• Own the Sales & Customer Strategy: Work with key customers and define a roadmap for growth across key channels, building and maintaining strong customer partnerships.

• Shape the Commercial & Execution Plan: This is your plan to build! You will work closely with your leader and an external party.

• P&L Ownership: Take full accountability for TENZING’s P&L, ensuring profitability and sustainable growth.

• Brand Building: Ensure TENZING is introduced and nurtured in the right way into the trade, aligning with Heineken’s long-term vision and growth ambitions. EG The right customers, stores, geographies.

• Performance Tracking: Monitor key performance indicators (KPIs), analyse data, and adjust strategies to optimize brand and customer performance.

About you:

We’re looking for someone with a highly commercial, entrepreneurial, and collaborative mindset – someone who can balance long-term strategic thinking with day-to-day execution. You’ll work closely with internal stakeholders and external partners to build a compelling go-to-market approach that drives brand awareness, trial, and sustainable distribution.

Other things you may have:

• Strong commercial experience, including full P&L ownership, as you will be responsible for driving profitability and making strategic financial decisions.

• Proven experience in sales and customer management, preferably within the drinks industry.

• An entrepreneurial mindset – you’re comfortable working in a high-growth, innovative environment where no two days are the same

• Excellent negotiation and relationship-building skills, with experience managing key accounts and trade partners

Our Benefits:

As part of the team, along with your salary you’ll also receive;

• An annual bonus
• 15% of base salary flexible benefits (can be taken as cash)
• Company funded Private Medical Healthcare
• Double matched pension (up to 10%)
• 35 days holiday
• A monthly case of our delicious ciders and beers!
• Comprehensive Opportunities to develop.

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

The application

If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.

Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us as recruitment@heineken.co.uk.

In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification. The team at HEINEKEN would encourage you to submit an application if the advert has peaked your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!

Who We Are:

We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.

Apply today to discover Your Future, Untapped.