Senior Customer Manager

Job Description

Senior Customer Manager

Function: Off Trade

Location: Field Based

Salary: £62,000 - £75,000 depending on experience, plus 15% flexible benefits, annual bonus, and benefits listed below

Contract: Permanent

Latest Closing Date: Monday 22nd December. Please note where we receive high volumes of applications we may choose to close the vacancy early so don't delay applying! Interviews will take place in the New Year.

About the role:

This is a fantastic opportunity to shape the future of our Off-Trade business and build strong partnerships that drive growth. As Senior Customer Manager, you’ll deliver budget volume, revenue, profit, and market share for the Off-Trade.

You’ll manage a portfolio of key UK customers as part of a collaborative, high-performing team. We’ve built strong strategic partnerships and are renowned for excellent relationships across Head Office and regional contacts, driving share performance.

You’ll be the primary point of contact for your retailers - managing day-to-day needs, negotiating annual agreements, pricing, and promotions. You’ll champion customer understanding across HUK, ensuring a joined-up approach that meets both customers’ expectations and HUK’s strategic goals.

You’ll work closely with other teams and functions, develop skills across consumer, shopper, and customer categories, and drive accuracy in jointly agreed brand forecasts.

Key responsibilities include:

• Be the main contact for your customer account base, ensuring outstanding customer management and strong, long-term partnerships.
• Negotiate and deliver all commercial variables (e.g., promotional support, pricing, trading terms) and create long-term agreements to achieve commercial KPIs.
• Work closely with account leadership as their recognized category partner of choice, developing plans that grow their drinks category and increase HEINEKEN share.
• Apply business insights to create competitive advantage, leveraging category and shopper understanding to shape commercial plans.
• Demonstrate strong business and financial acumen, including revenue management, supply chain dynamics, and process knowledge to optimise outcomes.
• Use selling and negotiation skills with impact, connecting through storytelling, influencing decisions, and finding win-win solutions.
• Drive excellence at the point of buying (PICOS) by ensuring the right store execution and perfect store standards across all retail environments.

About You:

We’re looking for a strong all-rounder who thrives in a fast-paced, collaborative environment. This role requires someone who can build strong relationships, interpret data to create winning plans, and confidently sell and negotiate.

If you’re relationship-driven, have experience managing a budget or P&L, and are passionate about shaping plans that influence nationwide stores and outlets, you’ll ideally bring:

• Strong stakeholder management skills – able to create and maintain relationships with multiple stakeholders
• Commercial acumen and understanding of revenue drivers
• A growth mindset with the ability to create strategically aligned plans
• Evidence of being a strong team player
• Curiosity to develop skills in category & shopper insights, negotiation, and perfect store execution

Our benefits:

Here’s a flavour of what we offer:

• Annual bonus
• Benefits Allowance (15% of base salary)
• Double-matched pension (up to 10%)
• 32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year’s Day – if any fall on a weekend, you’ll get the following weekday off)
• Life assurance (subject to policy terms)
• Critical illness insurance – comprehensive cover for you and your family
• Free ciders and beers (including low and zero alcohol options)
• Retail discounts
• Wellbeing support, including mental health champions, free counselling, and access to colleague networks
• Comprehensive development opportunities
• Option to join our colleague networks to connect, share, and build inclusion …and much more!

Please note: Rewards and benefits can vary from role to role. Some benefits are taxable and may be based on employee contributions. We’re happy to discuss further throughout the application process.

The application
If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.

You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!

Who we are
We’re the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more.

It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.

When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.

If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK.

There’s no better place to untap your future. Join us and brew a better career.