Go City • London, United Kingdom

Content Executive

Employment type:  Full time

3 days/week at home

Fully flexible hours

Job Description

About us

Go City is transforming the way people see and experience the world’s greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.

Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London the business is highly profitable with over 3 million+ customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City are excited for like-minded, problem-solving individuals to join the team and make their mark on our future.

We listen to our customers, our partners and our team, to help improve our business every day. And that’s where you come in! For more information and a sneak at our product take a look at www.gocity.com

About the role

  • Content Executive
  • Full time
  • Permanent
  • London (hybrid)
  • Reports to the Content Manager

Summary of the role but also what our team are up to:

You’ll be joining a fun and creative team whose job is to showcase our incredible attraction line-up and help our customers experience the best that a city has to offer! You’ll be writing detailed descriptions of top tours, popular museums, hidden gems and bucket list landmarks, as well as bringing a helpful and conversational tone to copy such as reservation instructions, FAQs, hours of operation and more!

You’ll be a go-to person for attraction copy edits, and will work closely with our in-destination teams to update, create and maintain content across all of our destinations.

You’ll also support our marketing team with a variety of copy projects including guidebooks, paid media assets, blog work and landing pages. You’ll need to have a a keen eye for spotting spelling errors, strong organizational skills and a passion for delivering inspirational copy.

What will you be responsible for /helping us to do?

  • Manage content update requests across a variety of online platforms.
  • Use productivity tools to organise tasks.
  • Write and edit attraction descriptions, web content and blog articles.
  • Ensure all written and visual content adheres to brand tone of voice and meets editorial requirements.
  • Analyse site content, contribute data reports and provide insights for content improvements.
  • We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day.
  • Commitment to live and breathe our Company values in the delivery of your role and responsibilities.

As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.



  • Excellent writing and editing skills to a Native English level
  • Strong organisational skills with an ability to meet deadlines
  • 1-2 years writing experience with a collection of strong writing samples to show for it
  • Basic SEO knowledge
  • Familiarity with measurement tools such as Google Analytics


  • Experience using AI tools to create content
  • Basic photo editing skills
  • Passion for travel


The all-important perks:

  • Competitive market rate salary
  • Enhanced Pension Contributions
  • Life Assurance
  • Annual leave - 25 days per year + Bank Holidays
  • Buy Annual Leave scheme (up to 5 days each year)
  • Floating bank holiday
  • Upgraded Family Leave
  • Flexible and Hybrid working
  • Work from Anywhere for up to 4 weeks per year
  • Dedicated time for personal professional development each month
  • Personal Learning Budget
  • Access to Mental Health First Aiders
  • Annual Explorer Passes allowance
  • EAP providing access to counselling, finance support etc
  • Cycle to Work Scheme
  • Simplyhealth Cashplan

We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.

Company benefits

Work from anywhere scheme
Open to part time work for some roles
Enhanced sick days
Wellbeing allowance
Open to compressed hours
Mental health platform access
Compassionate leave
Buy or sell annual leave
Time off in-lieu
Bank holiday swaps
Enhanced maternity leave
Enhanced paternity leave
Shared parental leave
Carer’s leave
Cycle to work scheme
Fully stocked snack cupboard
Pension match/increase
Salary sacrifice
Life assurance
Annual bonus
Matched pension contribution
Teambuilding days
Volunteer days
Personal development days
Personal development budgets
Lunch and learns
Charity donation scheme
Employee assistance programme
Employee discounts
Skilled worker visas
Adoption leave
Enhanced sick pay
Employees are very happy with their working location freedom
Employees are very happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that flexible working is part of the culture
Employees feel they have complete autonomy over getting their work done

Working at Go City

Company employees


Gender diversity (male:female)


Office locations

London, Berlin, Singapore + remote colleagues globally

Hiring Countries



United Kingdom

United States

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
Travel & Transport

Travel & Transport

Industry awards 2023

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