Senior Marketing Manager - Groceries & Retail

Job Description

Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We’re a technology driven company at the forefront of the most rapidly expanding industry in the world, so come and join us for the ride.

Overview:

As a Senior Marketing Manager: Grocery and Retail, you will be responsible for overseeing and driving marketing initiatives within the grocery and retail sector. You will lead and execute strategic marketing campaigns, analyse data to derive insights, launch test and learn campaigns, and collaborate with in-house agencies for successful campaign execution and the launch of new retail products.

Roles & Responsibilities:

1. Campaign Strategy and Planning:

• Develop an annual campaign calendar aligning with business objectives, seasonality, and market trends.

• Collaborate with cross-functional teams to ensure campaign alignment with overall marketing and organisational strategies.

• Identify target audience segments and tailor campaigns to maximise impact and engagement.

1. Data Analysis and Insights:

• Utilise data analytics and market research to gain insights into consumer behaviour, preferences, and purchasing patterns.

• Drive data-driven decision-making and continuously monitor campaign performance against predefined KPIs.

• Develop actionable recommendations based on data insights to optimise future campaigns.

1. Product Launches:

• Develop marketing strategies to create awareness and generate excitement for new retail products.

• Monitor product performance post-launch and propose adjustments to marketing strategies as needed.

1. Deliveroo HOP

• Develop campaign calendar to execute alongside HOP Team

• Ensure HOP participation in Deliveroo calendar campaign

• Develop reporting and analysis dashboards and tools for OV, New customer, penetration and retention

• The liaison between central and local teams for any product developments, launches or opportunities

• Develop best-practices based on experiments, promotions and activations led by partner markets

Qualifications:

Education and Experience:

• Bachelor's degree in Marketing, Business Administration, or related field

• Minimum of 8-10 years of experience in marketing, with a focus on retail and grocery industries (non-negotiable).

• Proven experience in campaign planning, data analysis, and product launches.

• Skills and Competencies:

• Strong strategic thinking and analytical skills.

• Exceptional leadership and team management abilities.

• Proficiency in data analysis tools and marketing software.

• Excellent communication and interpersonal skills.

• Ability to multitask, prioritise, and work under pressure.

Benefits and Diversity

• Annual Holiday Leave

• Annual flight allowance

• Free Deliveroo Plus - Free delivery and access to special offers

• Enhanced Maternity & Paternity benefits

• End of year parties & regular social events

• An extremely fun team to work alongside!

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, nationality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around.