Marketing Manager

Job Description

About CoppaFeel!

CoppaFeel! is the first breast cancer charity in the UK to create awareness amongst young people that checking their chest regularly could save their life. Our mission is to ensure all breast cancers are diagnosed early and correctly and we are about more than discovering a cancer diagnosis, we are about empowering ourselves to be proactive about our own health and body, as well as our outlook on life. It is about knowing your boobs and pecs and being confident that if you do find something, you know what to do.

Key Responsibilities

• Integral to growing brand awareness of CoppaFeel! amongst 18 - 24 year olds by repositioning CoppaFeel! as a youth charity brand that resonates with our Gen Z target audience and is future proofed for Gen Alpha. 
• Build out audience insights, audience segmentation and campaign targeting.
• Oversee all marketing outputs and plans related to paid media owning the execution and tracking. 
• Write briefs and manage timelines for design, social and external agencies.
• Support managing the relationships with PR, creative and media agencies.
• Drive innovative ideas forward that deliver cost effective results by monitoring audience insights, industry news and sector leading executions. 
• Lead on BCAM (Breast Cancer Awareness Month) marketing plans, working with other department leads (digital, social, ambassadors) to plan holistic activity that drives towards overall objectives. 
• Lead on events that support CoppaFeel!’s marketing activity i.e. photoshoots, launch events, driving awareness and presence at festivals etc. 
• Work in partnership with the full Marketing team to ensure strong executions and delivery of overall results. 

Skills, Knowledge, and Personal Attributes

• Demonstrable experience of working on multi-channel marketing campaigns.
• Experience in a marketing role and an understanding of marketing as a discipline.
• Able to deliver marketing strategies and plans, tailored to key audiences and work with others to execute. 
• Strong project management skills. 
• Highly organised with the ability to use initiative to manage multiple tasks simultaneously and meet deadlines. 
• Desirable but not essential experience in event marketing. 
• Understanding of Gen Z/Alpha audiences and insights, and how these translate across digital and social channels. 
• Evidence of inspiring creativity. 
• Strong copywriting skills. 
• Passionate about social media and digital trends. 
• Driven individual who takes initiative and thrives in an ambitious environment.
• Strong communication skills and collaborative personality, comfortable dealing with senior stakeholders.

TERMS

Annual Leave: 22 days annual leave (+ public holidays, 1 day of leave on your birthday and our Founder’s Cancerversary)

Notice Period: 2 months

CoppaFeel! welcomes applications from black, Asian and minority ethnic candidates, LGBTQ+ candidates, candidates with disabilities, and from men, because we would like to increase the representation of these groups within the charity.  We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity's needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are keen to encourage a diverse range of perspectives, skills , experience and knowledge at the charity.

The closing date for this vacancy is the end of May, however, we will be actively interviewing throughout so early application is advised. CoppaFeel! reserves the right to close this vacancy early if we receive high levels of applications for the role.