Net Zero Digital Marketing & Performance Lead

Job Description

We are Centrica! We’re so much more than an energy company. We’re a family of brands revolutionising a cleaner, greener future. Working here is #MoreThanACareer - we’re powered by purpose. Together we can make an impact that will truly change tomorrow. Whether you’re developing cutting-edge green tech, helping customers on the front line or simplifying operations behind the scenes.

Your work here isn’t just a job – it’s a mission. We all play a vital role in energising a greener, fairer future.

We’re on a mission to make the UK’s homes greener and more energy efficient. With clever tech like Hive thermostats, heat pumps, solar panels and EV chargers, we’re making it cheaper and easier to reduce your home’s carbon-footprint. And with our new British Gas PeakSave programme, we’re actively rewarding better energy use too.

Our nationwide team of 6,500 engineers are energy efficiency experts – offering practical ways to make homes more sustainable.

And to get where we’re going, we need a passionate and brilliant Digital Marketing & Performance Lead to join us. We want to take our digital marketing activity to the next level of effectiveness and innovation, you’ll be leading us on this journey!

You’ll be working across a range of Net Zero solutions including Heat Pumps, Hive Thermostats, Solar and EV Charging, it’s an exciting time to be joining the team!

Reporting into the Head of Marketing, you’ll be a commercially astute marketer, innovative digital expert and experienced in delivering best in class performance activity, maximising comms activity across multiple channels.

The Role:

• Lead Digital marketing activity for Net Zero, with a core focus on digital performance and sales growth
• Create the digital marketing and go to market performance strategy for Net Zero
• Own and deliver distinctive and compelling performance marketing comms to achieve sales, CPL & ROMI targets
• Driving innovation for Net Zero digital marketing and defining the test & learn strategy for implementation with our media agency
• Maximise performance channels to support commercial ambitions and deliver brilliant customer outcomes
• Lead the media agency relationship for digital in Net Zero, pushing for best-in-class delivery and team optimisation
• Management of a Digital Performance Marketing Manager
• Management of the performance marketing budget & investment with a clear ROI approach
• Taking a lead role defining SEO requirements for Net Zero, planning & briefing the SEO Manager deliver against targets
• A lead role in marketing budget management, planning and reporting
• Provide strategic data insight and analysis to understand performance, leveraging data and analytics to identify opportunities to drive growth
• Support the development of acquisition campaigns for all Net Zero products that drive core trading performance, thinking, and acting like a retailer

As an experienced Senior Marketing Lead you’ll have a track record of:

• Broad and extensive experience in digital marketing and performance marketing
• Delivering innovation across digital platforms
• Extensive experience across PPC, SEO, SEM, Social, Affiliates, campaign management and delivering against commercial outcomes
• Experience of business case development for incremental investment opportunities where ROI can be proven
• Experience of managing 3rd party stakeholders & influencing share of activity
• Line management experience
• Marketing delivery within an extremely commercial environment
• SEO briefing and leveraging into performance plans
• Agency management and leadership
• Direct management of multi-million-pound marketing budgets
• Outcome and impact driven with a relentless focus on commercial and customer outcomes over outputs
• Driving and supporting a test and learn culture, with a focus on consistently optimising the approach and performance
• Understanding the complexities of operating in a regulated environment
• Getting things done – “can do” attitude is a must
• Strong attention to detail and enthusiasm for quality and consistency

At Centrica we embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. To build a more sustainable future, we need the best team – a team with a diverse mix of people and skills, where everyone feels welcome and able to succeed. We are dedicated in helping to close the diversity gap and would love to see more females, people of colour and LGBTQ+ employees, as well as those from a variety of cultures and ethnicity to veterans and the differently abled. Supporting diversity and inclusion is a big part of who we are, we are not looking for people to fit into our culture but to add to it!

PLEASE APPLY ONLINE by hitting the 'Apply' button.

Applications will ONLY be accepted via the ‘Apply’ button.

This role is being handled by the Centrica recruitment team and NO agency contact is required.