Marketing Communications Specialist

Job Description

We are Centrica! We’re so much more than an energy company. We’re a family of brands revolutionising a cleaner, greener future. Working here is #MoreThanACareer - we’re powered by purpose. Together we can make an impact that will truly change tomorrow. Whether you’re developing cutting-edge green tech, helping customers on the front line or simplifying operations behind the scenes.

Your work here isn’t just a job – it’s a mission. We all play a vital role in energising a greener, fairer future.

Market Communications Specialist

Reference: R0058598

Assets – Dublin

Permanent

Reporting to: Marketing Manager

Bord Gáis Energy is one of Ireland’s leading energy and service companies. We supply gas, electricity, and energy services to over 700,000 homes and businesses across the country, offering excellent customer service as well as the best value possible. Bord Gáis Energy is uniquely positioned to drive positive change and we have an opportunity, as well as a responsibility, to reshape our future. We’re powered by our purpose, and we all play a vital role in energising a greener, fairer future. While there are challenges ahead, we are dedicated to supporting our consumers and colleagues, to rethinking power generation, and to supporting an affordable and fair transition for all.

Role Purpose

We are seeking a dynamic and experienced Marketing Communications Specialist to join our award-winning Marketing team. The successful candidate will have 5+ years of experience in brand leadership and/or agency roles, with a strong background in managing communications and marketing campaigns. Reporting to the Marketing Manager, this role will be instrumental in shaping and executing our Marketing strategy, delivering exciting and engaging creative, and delivering our best, for our customers.

Duties & Role Requirements

• Developing, shaping and implementing transformational communication strategies across B2C and B2B, in line with the overall business objectives and defined KPIs for the brand
• Collaborate with Consumer and Business teams to understand business needs, strategic direction, and key priorities for Bord Gáis Energy
• Lead the strategic planning and execution of all Energy campaigns, delivering best in class marketing effectiveness and build brand equity for Bord Gáis Energy
• Manage the marketing communications budget – work with Marketing Manager to make recommendations on spend and track and report on spend
• Optimise Energy campaigns based on audit results, econometric modelling learnings, customer behaviour and effectiveness best practices
• Inspire & lead cross functional & agency teams to develop and deliver award winning brand and marketing campaigns that deliver on growing brand power & our commercial objectives
• Promote a culture of creativity and marketing excellence within the Marketing team
• Advise and educate the team on best practice marketing in relation to media planning/buying, creative creation/execution and other areas/channels of marketing.
• Lead the development and implementation of integrated communications plans to drive brand awareness, engagement, and loyalty.
• Oversee the creation of compelling content for various channels, including digital, social media, print, and events.
• Manage relationships with external agencies, vendors, and partners to ensure the successful delivery of communication initiatives.
• Build and maintain strong relationships with internal stakeholders, including senior leadership, product teams, and customer service, to align brand and communication efforts with business objectives.
• Work closely with wider marketing team, category and stakeholders to ensure integration, understanding and alignment across all campaigns
• Develop, manage and drive all GTM plans and act as lead for all campaign projects
• Lead key projects including price change, regulatory and mandatory comms and Government incentives.
• Manage creative and media agencies – budgets, hours, key meetings & relationships.
• Work closely with wider marketing team – Sponsorship & Digital to ensure campaigns are connected back to the overall Bord Gáis Energy world and align to wider marketing plans and objectives.

Knowledge, Skills & Experience

• Business/Marketing Degree and relevant experience in a Marketing/Brand or agency related function
• Agency experience is a must – either working in a creative/media agency, or else managed and worked directly with from client perspective.
• Experience working with a broad marketing mix, including above the line, online and below the line techniques – with an emphasis on ATL skills, such as TV, VOD, Radio & OOH.
• Strong business sense and commercial awareness
• Excellent and proven analytical and problem-solving skills
• Excellent attention to detail
• Strong understanding of marketing principles and brand management concepts.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and presentations.
• Exceptional project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving abilities, with a keen eye for detail.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Proven track record of developing and executing successful brand and communication strategies that drive business results.
• Creative thinker with a strategic mindset and a passion for innovation.
• Experience managing external agencies, vendors, and partners.

In return, you’ll receive a competitive salary, generous annual leave allowance, and a host of other benefits, including volunteering days with our charity partner, Focus Ireland. You’ll also enjoy our friendly and collaborative culture, flexible ways of working, and you’ll be making a key contribution to Bord Gáis Energy’s commitment to environmental sustainability.

Climate change is one of the greatest challenges facing society and the energy sector has a key role to play in helping the world transition to net zero. As one of Ireland’s leading energy and services companies, we’re on a journey of transformation; to accelerate our positive impact and bring our customers on this journey with us. As we look to the future we're transforming our energy supply, services and solutions in order to become a leading net zero business in Ireland by 2045 and to help our customers reach net zero by 2050. Our ambition is to use our services, footprint and propositions to better both people and planet

Bord Gáis Energy are committed to placing equality, diversity, care and respect at the heart of our policies and everyday practices. We encourage everyone to take part in our active employee networks, including the Women's network, REACH (Race, Ethnicity, & Cultural Heritage) network, Neurodiversity network, and BRÓD, our LGBTQ+ network. We're proud of the work our networks and allies do to help us promote a culture of inclusion, empowering our colleagues to be themselves and do their best work. Our vision is to employ a diverse mix of people who reflect the societies we work in and the customers we serve, so we welcome applications from people of all backgrounds and perspectives.

Our Flexible First working model empowers our people to find a better balance between home and office working. You can enjoy the convenience of working from home combined with time spent onsite in a way that works for our customers, our business and you. Our office is used as a place to connect and collaborate with colleagues, rather than your default place of work each day.

Here in Bord Gáis Energy we’re helping to create a more sustainable and inclusive future that supports our communities, our planet – and each other. The prevention of family homelessness in Ireland is an area where we believe we can make a real difference and through our partnership with Focus Ireland, we have been working on making this a reality since 2015. We encourage all colleagues to get involved in the partnership, with everyone receiving 2 days' volunteering leave to participate in initiatives or events supporting Focus Ireland.

Our Values

care | delivery | collaboration | agility | courage

The closing date for applications are 7th of May 2024

PLEASE APPLY ONLINE by hitting the 'Apply' button.

Applications will ONLY be accepted via the ‘Apply’ button.

This role is being handled by the Centrica recruitment team and NO agency contact is required.