carwow • London, United Kingdom

Senior Copywriter

Employment type:  Full time

3–4 days/week at home

A little flex time

Dog friendly

Apply now

Job Description

About Carwow

We’re Carwow. The car-changing experts for life-changing moments. Whether buying, selling, or (car) window shopping, we aim to give people total confidence in their choice.

We kicked off our journey as the ultimate matchmaker for car reviews, helping everyone pick their perfect ride. But we soon realised this wasn’t the destination - it was just the first leg. Why stop there when we could also help them get a great price?

So we decided we wanted to revolutionise selling cars, just like we did with buying them. That's when we introduced our game-changing 'sell my car' product.

Today, our dedicated team of over 350 experts across the UK, Germany, Spain and Portugal look after over 12 million active users (and an ‘excellent’ Trustpilot rating).

And we’ve got plenty left in the tank.

Working here

So, what does Carwow look like under the hood?

We’re always driving forward, and our people love what they do and love working together. Our goal is to empower our employees to discover their passions, create common ground, and take control of their careers with confidence.

We regularly fine-tune our hiring process to ensure fairness and all Carwowers receive comprehensive DE&I training. Our Diversity Committees, led by our fantastic employees, fuel internal education, help out our local communities, and champion initiatives for our customers.

We’re also Flexa100 nominated and aim to be the go-to place for changing cars. We’re proud to say we’ve got an impressive employee average engagement score of 8.5/10!

Bonding as a team is important to us - whether we're rocking the Carwow Olympics worldwide, playing drag bingo for Pride Month, taking part in beach clean-ups or rallying on the Padel court, there’s always something to bring us together.

Fancy a life-changing career from the car-changing pros? We’d love you to join us on our journey.

About the role

We have a playful and opinionated new brand, so we need a copywriter to help us embed the tone of voice to match. We’re seeking a talented and driven Copywriter to join our team and play a pivotal role in creating copy across every single marketing touchpoint. They will act as our brand champion and ultimate custodian of all copy, working across the business to bring our tone of voice to life. Our YouTube channel comes with bags of personality and we are looking to bring that fun across our entire communications and product portfolio to drive customer and partner engagement.

We are looking for an experienced individual who has worked on a wide range of media platforms and formats. The ideal candidate will possess a strategic and creative mindset, combined with a friendly and proactive style, unafraid to challenge boundaries and current practices. This is a multi-faceted role that requires someone who is comfortable working in a fast-paced, ambitious environment and is happy being part of a dynamic global Marketing team.

What you’ll be doing

  • Own our tone of voice. In our shiny new brand, the TOV and design make up equal parts of the creative; one doesn’t work without the other so we need someone who will act as our copy custodian.
  • Create B2C and B2B copy for all business channels including CRM, Product, Commercial, Editorial and Performance Marketing
  • Drive brand consistency across all company communications including editing and proof existing copy to ensure high editorial standards are met across all content outputs
  • Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging, working within the Global Brand team. This will include ATL national campaigns such as TV, OOH and radio.
  • Support the evolution and adoption of our new brand identity and tone of voice across all touchpoints, acting as a brand guardian.
  • Collaborate with cross-functional teams to create compelling marketing collateral, and campaigns tailored to the target audience.
  • Manage incoming creative requests from across the business for delivery to deadlines, in line with the creative studio working practices.
  • Analyse performance metrics, using internal performance tools, and leverage data insights to refine and improve marketing initiatives.

What you’ll need

  • Have a varied portfolio of copy, with examples across print and digital, from short form to long form and everything in between
  • Be an overall brand champion, implementing brand guidelines with attention to detail and a relentless desire to understand our audience and deliver effective yet creative work
  • Stay current on trends and competitors within the editorial sphere
  • Understanding of traditional and emerging marketing channels
  • Be a creative thinker with a proactive approach to problem-solving
  • Ability to work alone and as part of a team
  • Strong organisational and project management skills
  • A curious mindset, willing to get stuck in and progress
  • Experience of working in a fast paced B2C environment
  • Experience working with a designer as a creative duo
  • Experience using project management software such as Monday.com, or similar
  • Knowledge /experience across Adobe Creative Suite products is desirable, but not essential

What's in it for you

  • Hybrid working that works around you (currently two days in the office, three from home)
  • Competitive salary to fund that dream holiday to Bali
  • Share options - when we thrive, so do you!
  • Vitality Private Healthcare, for peace of mind
  • Monthly coaching sessions with Spill - our mental wellbeing partner
  • Enhanced holiday package, plus bank holidays
    • 28 days annual leave
    • 1 day for your wedding
    • 1 day off when you move house - because moving’s hard enough without work!
    • On your third year anniversary, you get 30 days of annual leave per year
    • On your tenth year anniversary, you get 35 days of annual leave per year
    • Option to buy 3 extra days of holiday per year
  • Work from abroad for a month (due to popular demand, this offer excludes the moon).
  • Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
  • The latest tech (Macbook or Surface) to power your gif-sending talents
  • Up to £500/€550 home office allowance for that massage chair you’ve been talking about
  • A generous learning and development budget to help you master your craft
  • Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
  • Refer a friend, get paid. Repeat for infinite money
  • Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

Company benefits

Open to part-time employees
Open to compressed hours
Enhanced maternity leave
Enhanced paternity leave
Shared parental leave
Work from anywhere scheme – work anywhere for a month each year!
26 days annual leave + bank holidays
Pregnancy loss leave
Teambuilding days

The FlexScore® is the result of a rigorous 2-step verification of a company’s flexibility

First we assess the flexibility options carwow provides and then we anonymously survey a statistically significant proportion of their employees to make sure carwow is as flexible as they say they are. Our assessment is based on the six key elements of flexibility: location, hours, autonomy, benefits, role modelling and work-life balance.

We ask the hard questions so you don’t have to.

Working at carwow

Company employees


Gender diversity (male:female)

Male: 64% Female: 34% Other: 2%

Office locations

London, Munich, Madrid and remotely in Portugal

Funding levels

$55 million in 2021

Hiring Countries

United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
Consumer Goods

Consumer Goods

Industry awards 2023
Most flexible companies

Most flexible companies

Flexa100 2023
Retail & Ecommerce

Retail & Ecommerce

Industry awards 2022

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