Creative Director

Job Description

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

Shortlisted in the prestigious Culture 100 list of the top Growth companies to work for by Hyer; we also recently raised $52m in funding led by global venture capital firm an early backer of LinkedIn and Shopify, Bessemer Venture Partners, to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

ABOUT THE ROLE

The Creative Director plays a pivotal role in the wider Carwow Group - leading our in-house creative services offering, including our agency, Moshi. We support the world's largest and best-known automotive brands, as well as exciting new entrants, creating high-impact and innovative partnerships, content, events and creative campaigns to drive meaningful connections with consumers.

The role oversees advertising campaigns for our owned media brands - Carwow, Auto Express, evo, Carbuyer and Driving Electric - and client direct campaigns. This is a new role which will bring two teams together.

WHAT YOU'LL DO

• Lead and inspire clients and internal teams
• Drive team, proposition, and partner relationships with a focus on growth and engagement
• Lead by example and take a hands-on approach in both client pitches and securing new business opportunities
• Oversee day-to-day creative delivery and future development of Moshi's proposition, ensuring commercial viability
• Set the future creative vision for Moshi, balancing creative thinking with commercial acumen

• Manage creative, project management, production, and design functions, maintaining a balance between creative excellence and budget efficiency
• Collaborate with team leaders in each function on ideation, pitches, and execution, ensuring projects meet both creative and commercial objectives
• Work with brand and media teams
• Management of team
  

WHAT YOU'LL NEED

• A natural ability to tell engaging and impactful stories, winning partners hearts and minds
• This is a broad role, with both creative and commercial responsibility, you’ll be comfortable operating across both and setting this example for the team
• A balanced leadership approach, with the ability to take both a hands on approach and set strategic vision for Moshi
• Experience meeting and building rapport with C-Suite / Senior individuals both internally and externally
• Using data and insight to make your pitches come alive with client-relevant data, creative best practice and innovations in the industry
• An understanding of the world of media would be a bonus, although not essential

WHAT'S IN IT FOR YOU

• Hybrid working that works around you
• Competitive salary to fund that dream holiday to Bali
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus bank holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving’s hard enough without work!
• On your third year anniversary, you get 30 days of annual leave per year
• On your tenth year anniversary, you get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month (due to popular demand, this offer excludes the moon).
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• A generous learning and development budget to help you master your craft
• Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.